- Hello, McDonald's. - Hello, good afternoon. May I please speak with the owner. - Which one? - I'm sorry? - Dick or Mac? - Ahh, whichever one's available, I guess. - Order up! I need six fries! - Patties up! - This is Dick. - Hello, Dick, this is Ray Kroc from Prince Castle Sales. The reason I'm calling is someone placed an order... - Yes. Yes, that was me. How soon can you get them out here? - Well, that's actually why I'm phoning now, Dick. I think there might have been some kind of miscommunication... - Freezer! Top shelf! Left side! Sorry. - No problem. My secretary's under the impression that you wanted six? - Yeah, you know, I think that was a mistake. - Well, that's what I figured. I mean, what kind of drive-in can make 30 milkshakes at a time. - Better make it eight. - What's that, Al? - There's a brand new box... - Look, now isn't the best time. - Yeah, I'm sorry. I understand. I'm still a little bit... - You know where to send them? San Bernardino, California. - Yeah. - Corner of 14th and E. - Hold on a minute. To anyone in particular? - Just the store is fine. McDonald's. Okay. Thanks a lot. - Yeah.
Prince Castle Sales, how can I help you? - Hi, June. - Ray, how's it going down there? - Good, swell, lot of interest. - Hold on, let me fetch your messages. Let's see, Gene Rafferty from United Aluminum needs to reschedule Friday. Ed Nance calling about the refund. Sloan and Sons, they called again, we're sixty days past due. A lady from the March of Dimes, oh... We got an order, six mixers. - Six? - Mm-hmm. Some drive-in out in California. - Same place, one place. No that's... that's impossible. - I've got the slip right here. - No, I'm sure you misunderstood. You know what? Give me the number. - You got a pen? - Okay. All right.
The Founder
24.5s
There's a lot of good leads, real-real strong leads. Yeah. What? Nothing. That's wonderful. - Well, I mean, there's just tremendous interest. - I'm sure there is. - You sound like you don't believe me. - Of course, Ray. Why wouldn't I? - All right. I've got a lot of paperwork to do here. So ahh... I'll... I'll call you from the road tomorrow. - Okay. - All right. Goodnight.
The Founder
5.9s
Here we go. - What is...? - Enjoy. - I ordered the barbeque beef!
The Founder
53.2s
- Franchise! - Beg your pardon? - Franchise! Franchise the damn thing! It's too damn good for just one location. There should be McDonald's everywhere. Coast to coast. Sea to shining sea. - Mr. Kroc... - Hey, you know I... I got a confession I want to make to you boys. I'm not out here in California for any kind of business meetings. I came out here for you. A few days ago, I got into St. Louis, Missouri. And I was doing some business, and I broke out my map. And I followed my finger on one single highway west. Route 66. - Mr. Kroc... - And something told me. Something told me to get into my car and drive that highway. And you know where it led me? Right here. Right smack dab here. Right to this unbelievable establishment. And when I saw these lines and your whole operation, and tasted your product, I knew what needed to happen. Franchise. Franchise! Franchise! Franchise! Franchise!
The Founder
28s
Five. Three in Southern California. One in Sacramento. And one in Phoenix. And that's all there will ever be. - Why? - Two-words. Quality control. It's almost impossible to enforce standards from afar. Places were a mess, filthy kitchens, inconsistent menus. - Sacramento was selling burritos. - To watch your precious creation be mismanaged like that... Your name... - Put Mac in the hospital.
The Founder
1.6s
- We already tried.
The Founder
2.3s
Order up!
The Founder
1.7s
Dick?
The Founder
1m21s
Put your back into it, Seth! And pickles and pickle and mustard! We take the layout to a builder, custom build the kitchen to our exact specs. - Tada! The Speedee System is born. The world's first-ever system to deliver food fast. It's totally revolutionary. - And a complete disaster. - Why? Opening day, cars pull up onto the lot and they start honking immediately because no carhop comes up. You place your order! - We try to explain to them the walk-up window. And they are bewildered. Now they're furious. What do you mean I gotta get out of my car? Most of them just cuss us out and drive off. And the few that stay are mad as heck because they're eating off paper and they gotta discard their own trash. - Why? - You're doing great. Yeah, we won't be coming out to the car, but you can come on up. Welcome to McDonald's! We may have underestimated the learning curve. - So by five o'clock Dick is calculating how much it's going to cost to go back to drive-in. But I am not ready to throw in the towel. I go back to our old Hollywood days, I think to myself, we gotta go big with this. We gotta put on a show. So I say, "Dick, I wanna throw a grand re-opening. A gala premiere that would put Louis B. Mayer to shame." So we rent a bunch of spotlights. Same ones we used to haul around in the Columbia days. We get sparklers, a juggler for the kiddies. It is an event, people show up in droves. - And then... - The flies. They must've been drawn by all the lights. Millions of them. It was like a scene outta Exodus. The Pharaoh would've released the Israelites.
The Founder
28.3s
See all this open space here now? We've rearranged the fry situation. So now it's stage left. The deep fryer stage right. Begin! That's great. - Come on, guys. - We're pretty tied up here. - Watch out, it's the timing of the Lazy-Susan. Those are finished burgers. You can't... Hold it. I-I still think there's a third version. - What do you want to move? - I want to move everything. Back to stage left, please.
The Founder
18.1s
- And Dick is running around with this stick marking where all the equipment should be. - Tuck in. Tony are you going to skip the pickles when we're really doing it? - They do it over and over, hashing it out. Choreographing it like some crazy burger ballet. What's going on over there? - Yes! No! No!
The Founder
20.5s
We got it all drawn. This is better. - Is that all right? I think so. I guess... I guess... Let's assume our battle stations. Okay. Okay. Finally, after about six hours of this, we get it just right. It's a symphony of efficiency. Not a wasted motion.
The Founder
15s
- I tell him we're closed. - We're closed. - But he looks so cute. Hang on. Hang on. What would you like, Son? - Can I buy a bag of burgers from you? - Three? - Yes, please. And I feel bad, so I fire up the grill and I make him a batch. There you are.
The Founder
10.3s
Total disaster. Now it is towel time. The next day, Dick and I meet up to discuss going back to the old format. And as we're talking there's a knock at the service window.
The Founder
5.2s
You feel good about those pickles! Ketchup! Use your Lazy-Susan.