Duration: 53.2s

- Franchise! - Beg your pardon? - Franchise! Franchise the damn thing! It's too damn good for just one location. There should be McDonald's everywhere. Coast to coast. Sea to shining sea. - Mr. Kroc... - Hey, you know I... I got a confession I want to make to you boys. I'm not out here in California for any kind of business meetings. I came out here for you. A few days ago, I got into St. Louis, Missouri. And I was doing some business, and I broke out my map. And I followed my finger on one single highway west. Route 66. - Mr. Kroc... - And something told me. Something told me to get into my car and drive that highway. And you know where it led me? Right here. Right smack dab here. Right to this unbelievable establishment. And when I saw these lines and your whole operation, and tasted your product, I knew what needed to happen. Franchise. Franchise! Franchise! Franchise! Franchise!