- What is it with this guy? - Do it for your country! - What?
The Founder
1.4s
- Home telephone number?
The Founder
1.4s
This one's different.
The Founder
7.2s
- Miss? How much longer? - Should be a few more minutes. - You said that 20 minutes ago. - I'm so sorry, we're really busy today.
The Founder
2.8s
As he's walking away from the service window a car pulls up.
The Founder
14.1s
- It's my investor group. The financing is contingent on leaving that out of the contract, and unfortunately, this deal just doesn't happen, it doesn't get financed unless you leave that out of the contract. Because unfortunately, that's... that's a deal breaker for them.
The Founder
46s
- No, they're perfect. - I think we should drop to two minutes, fifty seconds. - Wasn't that what we were at before? - 400, not 375. Higher temp, shorter cook. - I think they're spot on. - Excuse me, may I? None of my beeswax, but I'm with the big fella here. I loved them. Golden brown on the outside. Fluffy white inside. And they're not too oily, salty, crunchy. Who are you? - Oh, this is Ray Kroc. The multi-mixer fella you spoke to. - When do you figure we can expect them? - Umm, sent them blue-label air... - Good-good. - Hey, wait, wait. Wait. Wait a minute. I'm going to take you out to dinner. - You're really not my type. You and your brother. - What for? - This is the most remarkable restaurant I've seen in all my years in the food service industry. And I've seen it all. I wanna hear your story.
The Founder
6.9s
How is everything? - This might be the best hamburger I've ever had in my life. - Well, we aim to please. Mac McDonald.
Put your back into it, Seth! And pickles and pickle and mustard! We take the layout to a builder, custom build the kitchen to our exact specs. - Tada! The Speedee System is born. The world's first-ever system to deliver food fast. It's totally revolutionary. - And a complete disaster. - Why? Opening day, cars pull up onto the lot and they start honking immediately because no carhop comes up. You place your order! - We try to explain to them the walk-up window. And they are bewildered. Now they're furious. What do you mean I gotta get out of my car? Most of them just cuss us out and drive off. And the few that stay are mad as heck because they're eating off paper and they gotta discard their own trash. - Why? - You're doing great. Yeah, we won't be coming out to the car, but you can come on up. Welcome to McDonald's! We may have underestimated the learning curve. - So by five o'clock Dick is calculating how much it's going to cost to go back to drive-in. But I am not ready to throw in the towel. I go back to our old Hollywood days, I think to myself, we gotta go big with this. We gotta put on a show. So I say, "Dick, I wanna throw a grand re-opening. A gala premiere that would put Louis B. Mayer to shame." So we rent a bunch of spotlights. Same ones we used to haul around in the Columbia days. We get sparklers, a juggler for the kiddies. It is an event, people show up in droves. - And then... - The flies. They must've been drawn by all the lights. Millions of them. It was like a scene outta Exodus. The Pharaoh would've released the Israelites.
The Founder
28.3s
See all this open space here now? We've rearranged the fry situation. So now it's stage left. The deep fryer stage right. Begin! That's great. - Come on, guys. - We're pretty tied up here. - Watch out, it's the timing of the Lazy-Susan. Those are finished burgers. You can't... Hold it. I-I still think there's a third version. - What do you want to move? - I want to move everything. Back to stage left, please.
The Founder
18.1s
- And Dick is running around with this stick marking where all the equipment should be. - Tuck in. Tony are you going to skip the pickles when we're really doing it? - They do it over and over, hashing it out. Choreographing it like some crazy burger ballet. What's going on over there? - Yes! No! No!
The Founder
20.5s
We got it all drawn. This is better. - Is that all right? I think so. I guess... I guess... Let's assume our battle stations. Okay. Okay. Finally, after about six hours of this, we get it just right. It's a symphony of efficiency. Not a wasted motion.
The Founder
15s
- I tell him we're closed. - We're closed. - But he looks so cute. Hang on. Hang on. What would you like, Son? - Can I buy a bag of burgers from you? - Three? - Yes, please. And I feel bad, so I fire up the grill and I make him a batch. There you are.
The Founder
10.3s
Total disaster. Now it is towel time. The next day, Dick and I meet up to discuss going back to the old format. And as we're talking there's a knock at the service window.