Found 251 results
37.4s
Prince Castle Sales, how can I help you? - Hi, June. - Ray, how's it going down there? - Good, swell, lot of interest. - Hold on, let me fetch your messages. Let's see, Gene Rafferty from United Aluminum needs to reschedule Friday. Ed Nance calling about the refund. Sloan and Sons, they called again, we're sixty days past due. A lady from the March of Dimes, oh... We got an order, six mixers. - Six? - Mm-hmm. Some drive-in out in California. - Same place, one place. No that's... that's impossible. - I've got the slip right here. - No, I'm sure you misunderstood. You know what? Give me the number. - You got a pen? - Okay. All right.
The Founder
23.6s
- Mr. Kroc? - Can I help you? - No, but perhaps I can help you. Harry Sonneborn, nice to meet you. - No, thanks, we're very happy with our current supplier. - I'm not here to sell you ice cream. - What the hell do you want? - I caught a bit of your conversation back there, sounds like you're having financial troubles. - Why don't you mind your own business? - I'm a great admirer of your establishment.
The Founder
2m42s
- So we've moved the restaurant we're setting up shop. But now we want to do a few tweaks, because now it's 1940. And drive-ins are all the rage. I mean, they are the hottest thing going, and I say, "Dick we gotta get in on this." And Dick says... - "Okay". And two months later we open for business... McDonald's Famous Barbecue. 27 item menu. Uniformed waitresses bring your food right to the car. And it goes gang-busters. We're going great guns. But then sales start to level off. - The drive-in model as we learned, - has a few built-in problems. - Tell me about it. For starters, there's the customer issue. Drive-in's tend to attract, shall we say, a less than desirable clientele. - Teenagers. - Hot rodders and hooligans. Juvenile delinquents in blue jeans. And then there's the service. It takes forever and a day for your food to arrive. - And when it finally does... - It's usually wrong. - Yeah. The Carhops are too busy dodging gropes to remember that you wanted strawberry phosphate, not cherry. - Well, that's if they remember at all. - And then, there's the expenses. The huge payroll. Due to the large staff required. Dishes constantly getting broken or stolen. - Tremendous overhead. - So one day, Dick has a realization. He sees that the bulk of our sales are only in three items. Hamburgers. French fries. Soft drinks. Eighty-seven percent. - So we say to ourselves let's focus on what sells. And that's exactly what we do. Brisket gone. Tamales gone. But we don't stop there. We look at everything. - What else don't we need? - Turns out quite a lot. - Carhops. Walk up to a window, get the food yourself. - Dishes... - All paper packaging. - Disposable. - Cigarette machines, jukeboxes. - Drive out the riff-raff. - Creating a family friendly environment here. - But that's not enough. - All right. See, our whole lives we'd piggybacked off other people's ideas. We wanted something that wasn't just different. It had to be better. It needed to be ours. And that's what brings us to the biggest cut of all. - Which was? - The wait. - Orders ready in 30 seconds. - Not 30 minutes. Mecca. - We looked at each other one night. - You thinking what I'm thinking? - We're going to have to tear down, rebuild. Reconfigure. Rethink the whole dang thing. - We're talking about shutting down a thriving business for months. - People are going to think we're crazy. - We were crazy. - And you are going to love how we did it. Dick, you gotta tell him. - The tennis court? - He brings me out to this tennis court. And he's drawn this line, the exact dimensions of our kitchen. Sink on the right. Extruder on the left. - Extruder. - Bagging and hood. - Hood. - Garnish-garnish. - This is burger finish. - Got it. - And this is burger slide. We could just move those. - Okay. - Multi-mixer, soft drinks. - We bring out our whole staff and we have them go through the motions, making pretend burgers and fries. All right, Steve, anticipate that. You gotta keep the tray level.
The Founder
53.2s
- Franchise! - Beg your pardon? - Franchise! Franchise the damn thing! It's too damn good for just one location. There should be McDonald's everywhere. Coast to coast. Sea to shining sea. - Mr. Kroc... - Hey, you know I... I got a confession I want to make to you boys. I'm not out here in California for any kind of business meetings. I came out here for you. A few days ago, I got into St. Louis, Missouri. And I was doing some business, and I broke out my map. And I followed my finger on one single highway west. Route 66. - Mr. Kroc... - And something told me. Something told me to get into my car and drive that highway. And you know where it led me? Right here. Right smack dab here. Right to this unbelievable establishment. And when I saw these lines and your whole operation, and tasted your product, I knew what needed to happen. Franchise. Franchise! Franchise! Franchise! Franchise!
The Founder