- Franchise! - Beg your pardon? - Franchise! Franchise the damn thing! It's too damn good for just one location. There should be McDonald's everywhere. Coast to coast. Sea to shining sea. - Mr. Kroc... - Hey, you know I... I got a confession I want to make to you boys. I'm not out here in California for any kind of business meetings. I came out here for you. A few days ago, I got into St. Louis, Missouri. And I was doing some business, and I broke out my map. And I followed my finger on one single highway west. Route 66. - Mr. Kroc... - And something told me. Something told me to get into my car and drive that highway. And you know where it led me? Right here. Right smack dab here. Right to this unbelievable establishment. And when I saw these lines and your whole operation, and tasted your product, I knew what needed to happen. Franchise. Franchise! Franchise! Franchise! Franchise!
The Founder
2.2s
- Could his head get any bigger?
The Founder
6.9s
How is everything? - This might be the best hamburger I've ever had in my life. - Well, we aim to please. Mac McDonald.
The Founder
46s
- No, they're perfect. - I think we should drop to two minutes, fifty seconds. - Wasn't that what we were at before? - 400, not 375. Higher temp, shorter cook. - I think they're spot on. - Excuse me, may I? None of my beeswax, but I'm with the big fella here. I loved them. Golden brown on the outside. Fluffy white inside. And they're not too oily, salty, crunchy. Who are you? - Oh, this is Ray Kroc. The multi-mixer fella you spoke to. - When do you figure we can expect them? - Umm, sent them blue-label air... - Good-good. - Hey, wait, wait. Wait. Wait a minute. I'm going to take you out to dinner. - You're really not my type. You and your brother. - What for? - This is the most remarkable restaurant I've seen in all my years in the food service industry. And I've seen it all. I wanna hear your story.
The Founder
1m7s
- Don't worry, it moves fast. - Really? Welcome to McDonald's. May I take your order? - Here you go. French Fries? You guys have a great day. Hi, welcome to McDonald's. May I take your order? - Yeah, give me a hamburger, French fries and a Coca-Cola. - That'll be.35 cents, please. - All right. Fifteen cents is your change. Here you are. - What's this? - Your food. - No, no, no. I just ordered. - And now it's here. - You sure? All right. Where are the umm... you know, the silverware and plates and everything? - You just eat it straight out of the wrapper, then you throw it all out. - All right. Really? Okay. Where do I eat it? - In your car. At the park. At home. Wherever you'd like. - Okay. Okay. Okay, thanks.
The Founder
28.6s
Chocolate or vanilla? - Vanilla. Good things come to those who wait.
The Founder
24.5s
There's a lot of good leads, real-real strong leads. Yeah. What? Nothing. That's wonderful. - Well, I mean, there's just tremendous interest. - I'm sure there is. - You sound like you don't believe me. - Of course, Ray. Why wouldn't I? - All right. I've got a lot of paperwork to do here. So ahh... I'll... I'll call you from the road tomorrow. - Okay. - All right. Goodnight.
The Founder
6.4s
- Then that's ahh... that's probably what it is. - What are you buying?
The Founder
28s
Five. Three in Southern California. One in Sacramento. And one in Phoenix. And that's all there will ever be. - Why? - Two-words. Quality control. It's almost impossible to enforce standards from afar. Places were a mess, filthy kitchens, inconsistent menus. - Sacramento was selling burritos. - To watch your precious creation be mismanaged like that... Your name... - Put Mac in the hospital.
The Founder
20.8s
Costs a fraction of ice cream and there's no refrigeration necessary. - It contains powdered milk. Thickening agents and emulsifiers simulate the texture of ice cream. Tastes just like the real thing. - It's easy as pie to make. You put a packet into a glass of water and stir it. - I know maybe a tad blasphemous, what with your dairy background and all. - Personally, I think it's a marvelous idea.
The Founder
5.5s
A lot of people are afraid of taking a chance to, you know, reach for greatness.
The Founder
57.9s
- Hello, McDonald's. - Hello, good afternoon. May I please speak with the owner. - Which one? - I'm sorry? - Dick or Mac? - Ahh, whichever one's available, I guess. - Order up! I need six fries! - Patties up! - This is Dick. - Hello, Dick, this is Ray Kroc from Prince Castle Sales. The reason I'm calling is someone placed an order... - Yes. Yes, that was me. How soon can you get them out here? - Well, that's actually why I'm phoning now, Dick. I think there might have been some kind of miscommunication... - Freezer! Top shelf! Left side! Sorry. - No problem. My secretary's under the impression that you wanted six? - Yeah, you know, I think that was a mistake. - Well, that's what I figured. I mean, what kind of drive-in can make 30 milkshakes at a time. - Better make it eight. - What's that, Al? - There's a brand new box... - Look, now isn't the best time. - Yeah, I'm sorry. I understand. I'm still a little bit... - You know where to send them? San Bernardino, California. - Yeah. - Corner of 14th and E. - Hold on a minute. To anyone in particular? - Just the store is fine. McDonald's. Okay. Thanks a lot. - Yeah.
The Founder
27.6s
- $12,400. - That's pretty good haul for month one. - Could be bigger. I hate to mix business with pleasure. - I don't. - But my expenses. - What about them? - Well, they're a bit higher than anticipated. One thing in particular, that dang walk-in. That bill is a real whopper. - I know, it's a problem, all that ice cream. - I don't want to overstep my bounds here. But, we may have found a solution. Or Joan did, actually.
The Founder
1.6s
- We already tried.
The Founder
9.4s
- How the heck did you come up with this? - Oh I didn't. We did. Dick McDonald, my brother. - Hi. I gotta tell you, this is the most... Well, it's nice to meet you.
The Founder
2s
- It's a powdered milkshake.
The Founder
4.3s
And one percent of the company's profits in perpetuity.
The Founder
15.7s
- You don't say? - What if I told you there was a way all of your owner-operators can save literally hundreds of dollars a year in electrical costs? And reduce the time that it takes to make a milkshake, by half. - I'll bite.