- Oh yes, yes. - Will you be expanding beyond this or is this...? - Oh, no doubt. We'll be everywhere. - Very exciting. What is on the menu beyond hamburgers? - Well, we've got French fries, milkshakes and soft drinks.
The Founder
4.3s
And one percent of the company's profits in perpetuity.
The Founder
1.6s
- Damn right.
The Founder
14.5s
I know I've been neglecting you. What do you say tomorrow we go to supper at the club?
The Founder
2.3s
- Fold-a-Nooks.
The Founder
18.1s
- And Dick is running around with this stick marking where all the equipment should be. - Tuck in. Tony are you going to skip the pickles when we're really doing it? - They do it over and over, hashing it out. Choreographing it like some crazy burger ballet. What's going on over there? - Yes! No! No!
The Founder
1.8s
And then another.
The Founder
1.6s
- Come on.
The Founder
1m21s
Put your back into it, Seth! And pickles and pickle and mustard! We take the layout to a builder, custom build the kitchen to our exact specs. - Tada! The Speedee System is born. The world's first-ever system to deliver food fast. It's totally revolutionary. - And a complete disaster. - Why? Opening day, cars pull up onto the lot and they start honking immediately because no carhop comes up. You place your order! - We try to explain to them the walk-up window. And they are bewildered. Now they're furious. What do you mean I gotta get out of my car? Most of them just cuss us out and drive off. And the few that stay are mad as heck because they're eating off paper and they gotta discard their own trash. - Why? - You're doing great. Yeah, we won't be coming out to the car, but you can come on up. Welcome to McDonald's! We may have underestimated the learning curve. - So by five o'clock Dick is calculating how much it's going to cost to go back to drive-in. But I am not ready to throw in the towel. I go back to our old Hollywood days, I think to myself, we gotta go big with this. We gotta put on a show. So I say, "Dick, I wanna throw a grand re-opening. A gala premiere that would put Louis B. Mayer to shame." So we rent a bunch of spotlights. Same ones we used to haul around in the Columbia days. We get sparklers, a juggler for the kiddies. It is an event, people show up in droves. - And then... - The flies. They must've been drawn by all the lights. Millions of them. It was like a scene outta Exodus. The Pharaoh would've released the Israelites.
The Founder
21s
- Well, do tell us more. - I will. This is a thing of beauty. Fully automated kitchen. Likes of which I've never seen. It's revolutionary. It's called the Speedee System. The thing I like about this, it's franchisable. The first one is already up and running. Come on over and take a look. Might make you boys a few dollars.
The Founder
2.3s
Get... these...
The Founder
15s
- I tell him we're closed. - We're closed. - But he looks so cute. Hang on. Hang on. What would you like, Son? - Can I buy a bag of burgers from you? - Three? - Yes, please. And I feel bad, so I fire up the grill and I make him a batch. There you are.
The Founder
28.8s
- Dick. Is he a pain in the rear? Yes. Does he have a few screws loose? You bet. But that doesn't mean he's going to do us any harm. - How long are you going to keep this up, Mac? - Keep up what? - The whole "everything is fine" act. There's a wolf in the henhouse. We let him in! I never should have listened. - We have a contract for just this sort of thing, Dick! - I should have trusted my gut. - So it's my fault, huh? Just like the movie theater? Well, I'm sorry I wanted you to have your dream.
The Founder
6.6s
- Did he just hang up on you? - Yes. Unless we got violently disconnected. - Okay.
The Founder
4.4s
- ...on the map. Make sure to get this, you wanna get all pins in.
The Founder
11.5s
- It's unbelievable what these suckers cost to run. My Pop used to own an ice cream parlor. He went belly-up from the refrigeration costs. - Really?
The Founder
3.3s
Close enough, pick it up, Drew. All right, let's do this.