Found 2042 results
39.6s
Here you go, gentlemen. Back to work. - Let me explain. It'll be real small, along the bottom. Very discreet. - We're just not comfortable with the notion of turning our menu into an advertisement. - See it's not an ad, it's sponsorship. - It's distasteful. - It's free money! - There are plenty of things we could do to make a quick buck, - that doesn't mean we should. - Loads of restaurants do it! - Well, we don't. - Why not? - Cause I have no interest in indulging in that sort of crass commercialism. It's not McDonald's. - I didn't realize I was partnering with a beatnik. - I'll have you know I'm a card-carrying Republican. - Yeah, well you coulda fooled me. - He hung up again. - He's just... He's just a little excitable, that's all.
The Founder
28.6s
It's its own separate company. Which puts it outside your purview. - Anything relating to McDonald's is within our purview. - Let me explain something to you, Dick. You boys have full say over what goes on inside the restaurants. But outside? Above? Below? Your authority stops at the door. And at the floor. All right?
The Founder
50.7s
- Where's the... Where's the front of the apron? - Show me. - All right. Just make sure the windows are big enough so the customers can look into the restaurant. All the way to the kitchen. Doesn't look right. Let me see this. - Ray. - What? - We got a letter from San Bernardino. - Read it to me. - Dear Ray. Thank you for your letter sharing your idea to strike a deal with Coca-Cola to sponsor menu boards at the new Des Plaines location. An intriguing notion, indeed. As you rightly point out, such an arrangement would provide a steady source of revenue to the store at no additional labor cost. - However... - However? However, what? - However, this is a concept that goes beyond our core beliefs. McDonald's was founded with the idea of families and not strict commerce. - Sons of bitches, they don't know what the hell... - And so on and so on...
The Founder
2m42s
- So we've moved the restaurant we're setting up shop. But now we want to do a few tweaks, because now it's 1940. And drive-ins are all the rage. I mean, they are the hottest thing going, and I say, "Dick we gotta get in on this." And Dick says... - "Okay". And two months later we open for business... McDonald's Famous Barbecue. 27 item menu. Uniformed waitresses bring your food right to the car. And it goes gang-busters. We're going great guns. But then sales start to level off. - The drive-in model as we learned, - has a few built-in problems. - Tell me about it. For starters, there's the customer issue. Drive-in's tend to attract, shall we say, a less than desirable clientele. - Teenagers. - Hot rodders and hooligans. Juvenile delinquents in blue jeans. And then there's the service. It takes forever and a day for your food to arrive. - And when it finally does... - It's usually wrong. - Yeah. The Carhops are too busy dodging gropes to remember that you wanted strawberry phosphate, not cherry. - Well, that's if they remember at all. - And then, there's the expenses. The huge payroll. Due to the large staff required. Dishes constantly getting broken or stolen. - Tremendous overhead. - So one day, Dick has a realization. He sees that the bulk of our sales are only in three items. Hamburgers. French fries. Soft drinks. Eighty-seven percent. - So we say to ourselves let's focus on what sells. And that's exactly what we do. Brisket gone. Tamales gone. But we don't stop there. We look at everything. - What else don't we need? - Turns out quite a lot. - Carhops. Walk up to a window, get the food yourself. - Dishes... - All paper packaging. - Disposable. - Cigarette machines, jukeboxes. - Drive out the riff-raff. - Creating a family friendly environment here. - But that's not enough. - All right. See, our whole lives we'd piggybacked off other people's ideas. We wanted something that wasn't just different. It had to be better. It needed to be ours. And that's what brings us to the biggest cut of all. - Which was? - The wait. - Orders ready in 30 seconds. - Not 30 minutes. Mecca. - We looked at each other one night. - You thinking what I'm thinking? - We're going to have to tear down, rebuild. Reconfigure. Rethink the whole dang thing. - We're talking about shutting down a thriving business for months. - People are going to think we're crazy. - We were crazy. - And you are going to love how we did it. Dick, you gotta tell him. - The tennis court? - He brings me out to this tennis court. And he's drawn this line, the exact dimensions of our kitchen. Sink on the right. Extruder on the left. - Extruder. - Bagging and hood. - Hood. - Garnish-garnish. - This is burger finish. - Got it. - And this is burger slide. We could just move those. - Okay. - Multi-mixer, soft drinks. - We bring out our whole staff and we have them go through the motions, making pretend burgers and fries. All right, Steve, anticipate that. You gotta keep the tray level.
The Founder
1m15s
Well, we were young and hungry. There wasn't a job to be had in all of New Hampshire. So we decided to pack our bags and head west. To Hollywood. I wanted to be in the movie business. And Dick, well, he wanted to be... - Employed. - So we landed jobs at Columbia Pictures driving trucks. - Huh. And after a few years, we had enough saved to buy our own little piece of showbiz. A beautiful little movie theater in Glendora. Which would have been swell. Except for the timing. It was September of '29. One minute we're screening the Gold Diggers of Broadway, and next it's, "Brother can you spare a dime?" - I couldn't. - Nobody in town was making any money, except for one fella, Wylie Reid. Had a hot dog and root beer stand. Hey people still gotta eat, right? So we decide to open up our own little stand, hot dogs and orange juice, in Arcadia. And it went okay. I mean we weren't going gang-busters. There just weren't enough people in Arcadia. Meanwhile, one town over is San Bernardino and we want to relocate, but we got no money for a new stand. And that's when my brother here comes up with one of his brilliant ideas. Tell him, Dick. - Well... - He says, why don't we move the stand we've got. Put it on a truck. Genius, right. Only there's one little problem. On the road between the two towns, there's an overpass. And the building won't clear. Now I figure that's it, we're done for. But then Dick says, "Why don't we saw the building in half?" - Saw it in half...
The Founder
53.2s
- Franchise! - Beg your pardon? - Franchise! Franchise the damn thing! It's too damn good for just one location. There should be McDonald's everywhere. Coast to coast. Sea to shining sea. - Mr. Kroc... - Hey, you know I... I got a confession I want to make to you boys. I'm not out here in California for any kind of business meetings. I came out here for you. A few days ago, I got into St. Louis, Missouri. And I was doing some business, and I broke out my map. And I followed my finger on one single highway west. Route 66. - Mr. Kroc... - And something told me. Something told me to get into my car and drive that highway. And you know where it led me? Right here. Right smack dab here. Right to this unbelievable establishment. And when I saw these lines and your whole operation, and tasted your product, I knew what needed to happen. Franchise. Franchise! Franchise! Franchise! Franchise!
The Founder
20s
41.1s
- Boy... - So here we go. What do you mean by that? - Wax cups, Fold-a-Nooks, multi-mixers. A new idea to chase. - Those things put a roof over our heads. - At least over mine. - What do you mean over yours? Over "our" heads. - It's a good roof, Ray. It's a good house. It's a good life, if you weren't too busy to live it. We could go to the club, more than twice a year. Christ, just take a walk around the block together. Isn't it time to enjoy a little and stop chasing your tail? When's enough going to be enough for you? - Honestly? Probably never.
The Founder