See, it only stands to reason here, Bud, if you increase supply, demand will follow. Chicken and the egg. Do you follow my logic? Of course you do, you're a bright forward-thinking guy who knows a good idea when he hears one. So? What do you say?
The Founder
1m21s
Put your back into it, Seth! And pickles and pickle and mustard! We take the layout to a builder, custom build the kitchen to our exact specs. - Tada! The Speedee System is born. The world's first-ever system to deliver food fast. It's totally revolutionary. - And a complete disaster. - Why? Opening day, cars pull up onto the lot and they start honking immediately because no carhop comes up. You place your order! - We try to explain to them the walk-up window. And they are bewildered. Now they're furious. What do you mean I gotta get out of my car? Most of them just cuss us out and drive off. And the few that stay are mad as heck because they're eating off paper and they gotta discard their own trash. - Why? - You're doing great. Yeah, we won't be coming out to the car, but you can come on up. Welcome to McDonald's! We may have underestimated the learning curve. - So by five o'clock Dick is calculating how much it's going to cost to go back to drive-in. But I am not ready to throw in the towel. I go back to our old Hollywood days, I think to myself, we gotta go big with this. We gotta put on a show. So I say, "Dick, I wanna throw a grand re-opening. A gala premiere that would put Louis B. Mayer to shame." So we rent a bunch of spotlights. Same ones we used to haul around in the Columbia days. We get sparklers, a juggler for the kiddies. It is an event, people show up in droves. - And then... - The flies. They must've been drawn by all the lights. Millions of them. It was like a scene outta Exodus. The Pharaoh would've released the Israelites.
The Founder
5.2s
You feel good about those pickles! Ketchup! Use your Lazy-Susan.
The Founder
2.3s
Order up!
The Founder
2.6s
- Ray? - Down here!
The Founder
5.3s
- Nah, but thanks anyways. Order's up.
The Founder
28.3s
See all this open space here now? We've rearranged the fry situation. So now it's stage left. The deep fryer stage right. Begin! That's great. - Come on, guys. - We're pretty tied up here. - Watch out, it's the timing of the Lazy-Susan. Those are finished burgers. You can't... Hold it. I-I still think there's a third version. - What do you want to move? - I want to move everything. Back to stage left, please.
The Founder
20.5s
We got it all drawn. This is better. - Is that all right? I think so. I guess... I guess... Let's assume our battle stations. Okay. Okay. Finally, after about six hours of this, we get it just right. It's a symphony of efficiency. Not a wasted motion.
The Founder
1.8s
Good form, Jasper.
The Founder
18.1s
- And Dick is running around with this stick marking where all the equipment should be. - Tuck in. Tony are you going to skip the pickles when we're really doing it? - They do it over and over, hashing it out. Choreographing it like some crazy burger ballet. What's going on over there? - Yes! No! No!
The Founder
1.6s
- Damn right.
The Founder
41.1s
- Boy... - So here we go. What do you mean by that? - Wax cups, Fold-a-Nooks, multi-mixers. A new idea to chase. - Those things put a roof over our heads. - At least over mine. - What do you mean over yours? Over "our" heads. - It's a good roof, Ray. It's a good house. It's a good life, if you weren't too busy to live it. We could go to the club, more than twice a year. Christ, just take a walk around the block together. Isn't it time to enjoy a little and stop chasing your tail? When's enough going to be enough for you? - Honestly? Probably never.
The Founder
51.8s
- Hiya, Ray. - Boy, you boys are killing me. What's the hold up? I break ground in two weeks. - These things take time. You're proposing substantial alterations. - I'm adding a basement and a furnace, that's all. - We need our architect to thoroughly review it and make sure everything is safe and up to code. - Fine. Has he seen it yet, has he taken a look at it? - I'm not sure to be honest. - I've got bulldozers rolling up on the 23rd. - I'm not the one who scheduled that, Ray. - I need you to take a breath. - Take a breath? Do you realize what it's going to cost me if I have to push? - Hopefully, it won't come to that. - Every restaurant in the Midwest has a basement and a furnace. - This is standard stuff. - I understand. But it's our name on that building. God forbid the floor caves in and people get hurt or worse because of some design flaw we missed. Let's just slow down a minute and make sure it's done right. - So much for the Speedee System, huh?
The Founder
1.6s
It'll be fine.
The Founder
23.8s
- Let's get to work, boys. - What's the first step? - Just leave that to me. We are a dynamic-fast growing company. And we're poised to make major inroads nationally. So in addition to giving us a real strong foothold right here in the Midwest, the Des Plaines location would serve as kind of a lure for other franchises if you will. - What are those? - What are... - Those?
The Founder
1m51s
- So to summarize... you have a minuscule revenue stream. No cash reserves. And an albatross of a contract that requires you to go through a slow approval process to enact changes if they're approved at all. Which they never are. - Am I missing anything? - That about sums it up. - Tell me about the land. - The... land? - The land, the buildings, how that whole aspect of it works. - Oh, pretty simple really. Franchisee finds a piece of land he likes. Gets a lease, usually 20 years. Takes out a construction loan, throws up a building and off he goes. - So the operator selects the site. - Yeah. - He picks the property? - Right. - You provide the training, the system, the operational know-how, and he's responsible for the rest? - Is there a problem? - A big one. You don't seem to realize what business you're in. You're not in the burger business. You're in the real estate business. You don't build an empire off a 1.4 percent cut of a 15-cent hamburger. You build it by owning the land upon which that burger is cooked. What you ought to be doing is buying up plots of land then turning around and leasing said plots to franchisees who as a condition of their deal, should be permitted to lease from you and you alone. This will provide you with two things. One, a steady, up-front revenue stream. Money flows in before the first stake is in the ground. Two, greater capital for expansion. Which in turn fuels further land acquisition, which in turn fuels further expansion and so on and so on. Land.
The Founder
1.8s
One time.
The Founder
39.6s
Here you go, gentlemen. Back to work. - Let me explain. It'll be real small, along the bottom. Very discreet. - We're just not comfortable with the notion of turning our menu into an advertisement. - See it's not an ad, it's sponsorship. - It's distasteful. - It's free money! - There are plenty of things we could do to make a quick buck, - that doesn't mean we should. - Loads of restaurants do it! - Well, we don't. - Why not? - Cause I have no interest in indulging in that sort of crass commercialism. It's not McDonald's. - I didn't realize I was partnering with a beatnik. - I'll have you know I'm a card-carrying Republican. - Yeah, well you coulda fooled me. - He hung up again. - He's just... He's just a little excitable, that's all.