- Have you been to a McDonald's? Because we've got three right here in the Chicago land area. You should come by and take a look. No, I would love to give you a tour to give you a better sense - of what I'm talking about. - Thank you.
The Founder
1m2s
- Oh! Well, look at this... Ray Kroc. - The Multi-Mixer fella. You spoke with my brother, Dick. - I did yeah, yeah. - What are you doing way out here? I'm in Los Angeles, business meetings. I thought I'm in the neighborhood, I should just swing by and say hello. - Well, I'm sure glad you did. - This whole thing. This is some operation. - Care for a little tour? - Of the...? - Yeah. - Yeah, I would. - Well, then finish up, I'll come back for you. - Alrighty. Thanks. May I take your order? Two soft drinks and two fries. Anything else for you, sir?
The Founder
1m44s
All right. - All right, gentlemen, if you would turn to page four of your contract. That's the first set of signatures to go over. - I just have to ask you one thing. Something I've never understood. - All right. - That day we met, we gave you the tour. - Uh-huh. What about it? - We showed you everything. The whole system, all our secrets. We were an open book. So why didn't you just... - Steal it? Just grab your ideas, run off, start my own business using all those ideas of yours. Would have failed. - How do you know? - Am I the only one who got the kitchen tour? You must've invited lots of people back there. - And? - How many of them succeed? - Lots of people started restaurants. - As big as McDonald's? Of course not. No one ever has and no one ever will. Because they all lack that one thing that makes McDonald's special. - Which is...?
The Founder
11.7s
- Thank you. - I eat lunch at your Waukegan location at least twice a week. Always a fantastic crowd. - Your point being... - Mr. Kroc, if you're not making money hand over fist, something is terribly wrong.
The Founder
2.4s
- You're the boss.
The Founder
1m19s
I know what you're thinking. "What the heck do I need a five spindle for, when I barely sell enough milkshakes to justify my single spindle?" Right? Wrong. Are you familiar with the notion of the chicken or the egg, Mr. Griffith? I mention it because, well, I think it applies here. Do you not need the multi-mixer because, well heck, you're not selling enough milkshakes? Or are you not selling enough milkshakes because you don't have a multi-mixer? I firmly believe it's the latter. You see your customer comes in here and he knows if he orders a shake from your establishment, he's in for a terrific wait. He's done it before and he thinks to himself, "Well by-golly, I'm not going to make that mistake again." But if you had the Prince Castle five spindle multi-mixer with patented direct-drive electric motor, we greatly increase your ability to produce delicious, frosty milkshakes fast. Mark my words, dollars to donuts, you'll be selling more of those sons-a-bitches than you can shake a stick at. You increase the supply, and the demand will follow. Increase supply, demand follows. Chicken-egg. Do you follow my logic? I know you do, because you're a bright forward-thinking guy who knows a good idea when he hears one.
The Founder
1.8s
So that's our story.
The Founder
2s
Let's make a deal.
The Founder
3.4s
Just throw it right there and I'll sweep it up.
The Founder
2.1s
Illinois First Federal.
The Founder
5.9s
Here we go. - What is...? - Enjoy. - I ordered the barbeque beef!
The Founder
17.2s
See, it only stands to reason here, Bud, if you increase supply, demand will follow. Chicken and the egg. Do you follow my logic? Of course you do, you're a bright forward-thinking guy who knows a good idea when he hears one. So? What do you say?
The Founder
1m21s
Put your back into it, Seth! And pickles and pickle and mustard! We take the layout to a builder, custom build the kitchen to our exact specs. - Tada! The Speedee System is born. The world's first-ever system to deliver food fast. It's totally revolutionary. - And a complete disaster. - Why? Opening day, cars pull up onto the lot and they start honking immediately because no carhop comes up. You place your order! - We try to explain to them the walk-up window. And they are bewildered. Now they're furious. What do you mean I gotta get out of my car? Most of them just cuss us out and drive off. And the few that stay are mad as heck because they're eating off paper and they gotta discard their own trash. - Why? - You're doing great. Yeah, we won't be coming out to the car, but you can come on up. Welcome to McDonald's! We may have underestimated the learning curve. - So by five o'clock Dick is calculating how much it's going to cost to go back to drive-in. But I am not ready to throw in the towel. I go back to our old Hollywood days, I think to myself, we gotta go big with this. We gotta put on a show. So I say, "Dick, I wanna throw a grand re-opening. A gala premiere that would put Louis B. Mayer to shame." So we rent a bunch of spotlights. Same ones we used to haul around in the Columbia days. We get sparklers, a juggler for the kiddies. It is an event, people show up in droves. - And then... - The flies. They must've been drawn by all the lights. Millions of them. It was like a scene outta Exodus. The Pharaoh would've released the Israelites.
The Founder
5.2s
You feel good about those pickles! Ketchup! Use your Lazy-Susan.
The Founder
2.3s
Order up!
The Founder
2.6s
- Ray? - Down here!
The Founder
5.3s
- Nah, but thanks anyways. Order's up.
The Founder
28.3s
See all this open space here now? We've rearranged the fry situation. So now it's stage left. The deep fryer stage right. Begin! That's great. - Come on, guys. - We're pretty tied up here. - Watch out, it's the timing of the Lazy-Susan. Those are finished burgers. You can't... Hold it. I-I still think there's a third version. - What do you want to move? - I want to move everything. Back to stage left, please.