I can't resist. - So what do you say? We try it out at our place and then if it goes well... - You roll it out nationally. - I could. Yeah. Let me think about it.
The Founder
4.7s
- June, grab the ledger, would you? Come on in the office, Harry.
The Founder
20.8s
Costs a fraction of ice cream and there's no refrigeration necessary. - It contains powdered milk. Thickening agents and emulsifiers simulate the texture of ice cream. Tastes just like the real thing. - It's easy as pie to make. You put a packet into a glass of water and stir it. - I know maybe a tad blasphemous, what with your dairy background and all. - Personally, I think it's a marvelous idea.
The Founder
27.6s
- $12,400. - That's pretty good haul for month one. - Could be bigger. I hate to mix business with pleasure. - I don't. - But my expenses. - What about them? - Well, they're a bit higher than anticipated. One thing in particular, that dang walk-in. That bill is a real whopper. - I know, it's a problem, all that ice cream. - I don't want to overstep my bounds here. But, we may have found a solution. Or Joan did, actually.
The Founder
15.7s
- You don't say? - What if I told you there was a way all of your owner-operators can save literally hundreds of dollars a year in electrical costs? And reduce the time that it takes to make a milkshake, by half. - I'll bite.
The Founder
4.3s
What do you think? - I think I'm drinking a delicious vanilla milkshake.
The Founder
28.6s
Chocolate or vanilla? - Vanilla. Good things come to those who wait.
The Founder
2.4s
- I just came up to see how things are going?
The Founder
2s
- It's a powdered milkshake.
The Founder
2.1s
Illinois First Federal.
The Founder
2.7s
That's where it all started.
The Founder
1.8s
And then another.
The Founder
6.4s
- Then that's ahh... that's probably what it is. - What are you buying?
The Founder
2s
Let's make a deal.
The Founder
4.3s
And one percent of the company's profits in perpetuity.
The Founder
2m42s
- So we've moved the restaurant we're setting up shop. But now we want to do a few tweaks, because now it's 1940. And drive-ins are all the rage. I mean, they are the hottest thing going, and I say, "Dick we gotta get in on this." And Dick says... - "Okay". And two months later we open for business... McDonald's Famous Barbecue. 27 item menu. Uniformed waitresses bring your food right to the car. And it goes gang-busters. We're going great guns. But then sales start to level off. - The drive-in model as we learned, - has a few built-in problems. - Tell me about it. For starters, there's the customer issue. Drive-in's tend to attract, shall we say, a less than desirable clientele. - Teenagers. - Hot rodders and hooligans. Juvenile delinquents in blue jeans. And then there's the service. It takes forever and a day for your food to arrive. - And when it finally does... - It's usually wrong. - Yeah. The Carhops are too busy dodging gropes to remember that you wanted strawberry phosphate, not cherry. - Well, that's if they remember at all. - And then, there's the expenses. The huge payroll. Due to the large staff required. Dishes constantly getting broken or stolen. - Tremendous overhead. - So one day, Dick has a realization. He sees that the bulk of our sales are only in three items. Hamburgers. French fries. Soft drinks. Eighty-seven percent. - So we say to ourselves let's focus on what sells. And that's exactly what we do. Brisket gone. Tamales gone. But we don't stop there. We look at everything. - What else don't we need? - Turns out quite a lot. - Carhops. Walk up to a window, get the food yourself. - Dishes... - All paper packaging. - Disposable. - Cigarette machines, jukeboxes. - Drive out the riff-raff. - Creating a family friendly environment here. - But that's not enough. - All right. See, our whole lives we'd piggybacked off other people's ideas. We wanted something that wasn't just different. It had to be better. It needed to be ours. And that's what brings us to the biggest cut of all. - Which was? - The wait. - Orders ready in 30 seconds. - Not 30 minutes. Mecca. - We looked at each other one night. - You thinking what I'm thinking? - We're going to have to tear down, rebuild. Reconfigure. Rethink the whole dang thing. - We're talking about shutting down a thriving business for months. - People are going to think we're crazy. - We were crazy. - And you are going to love how we did it. Dick, you gotta tell him. - The tennis court? - He brings me out to this tennis court. And he's drawn this line, the exact dimensions of our kitchen. Sink on the right. Extruder on the left. - Extruder. - Bagging and hood. - Hood. - Garnish-garnish. - This is burger finish. - Got it. - And this is burger slide. We could just move those. - Okay. - Multi-mixer, soft drinks. - We bring out our whole staff and we have them go through the motions, making pretend burgers and fries. All right, Steve, anticipate that. You gotta keep the tray level.
The Founder
1.7s
Mmm...
The Founder
4.4s
- ...on the map. Make sure to get this, you wanna get all pins in.