- Hiya, Dick, how ya doing? - Well, if you really want to know I'm a tad miffed. - Why? What seems to be the problem? - Franchise Realty Corporation. - What about it? - For starters, would you mind telling me what it is? - Oh, nothing really. Just a little something I created to help provide leasing services, you know, lend support to our new franchisees. - You know full well you can't do something like that without first clearing it. - Now, why would I need to do that? - Because as your deal plainly states, any and all changes must be agreed to in writing. - Except it's not a change. - Excuse me? - It's not a change. It's a company.
The Founder
2.4s
You think big, don't you Joan?
The Founder
22.3s
- Nope. - Ray, you have to understand, she's... - Let me explain something to you. That's never going to happen. I would sooner die, than give her one share of stock in McDonald's.
The Founder
1.8s
- Just look at you.
The Founder
5.9s
- Could you please pass the salt? Thank you.
The Founder
28.3s
- Congratulations. - All right. - Three new franchises in the last month. - Well, that's great. What? - I don't know. - What? - Don't you think maybe, given our experience, that this is all happening a little too quickly? If they all pop up at once, how is he going to maintain standards?
The Founder
17.2s
- I specifically said the office is the best place to reach me! - I tried there, Mr. Kroc. Numerous times. - You have no right to call me at my home. It is a blatant invasion of my privacy! - With all due respect, sir, when you're three months behind on your payments you don't get to pick and choose where we contact you.
The Founder
1.8s
- I want a divorce.
The Founder
9.3s
- It's not so simple. The brothers are your business partners. You signed this contract. - Make it go away. And I don't care what it takes.
The Founder
4.2s
- Give us a minute, Ray. - Sure.
The Founder
1.9s
I'm gonna level with ya.
The Founder
1.8s
- I'm sure.
The Founder
9.4s
- Have you heard of the Franchise Realty Corporation? - What is it? - I have no clue, apparently Ray Kroc is President and CEO.
The Founder
1m31s
- Hiya, Dick. - I just received a very disconcerting call. - Oh? - From Buddy Jepsen. Our operator in Sacramento. - I'm very aware of who Buddy Jepsen is. - He told me he received a shipment this morning. - Oh, it arrived. - You are way out of line, Ray. - Gee, I didn't expect that to get there until Friday at the earliest. - Do you mind telling me what you're doing shipping four cases of Inst-A-Mix to one of our operators? - Look, if you don't want to make a profit, that's fine. But don't stop the rest of us. - Us? - Us. As in everyone but you. - Who did you send them to? - Everyone but you. - You have no right, you are to stop this instant. Is that clear? - Nah. - What the hell does that mean! Nah! - You will abide by the terms of your deal! - I am through taking marching orders from you. You and your endless parade of nos. Constantly cowering in the face of progress. - If phony powdered milkshakes is your idea of progress, you have a profound misunderstanding of what McDonald's is about! - I have a far greater understanding of McDonald's than you two yokels. - What? You will do as we say. - Nope. - You have a contract! - You know, contracts are like hearts. They're made to be broken.
The Founder
6.7s
- You calling me bold, Joan? - You don't build a restaurant empire acting like a timid little mouse.
The Founder
10.2s
- That's so sad. - Yeah, I agree. Ambition, that's the stuff of life. - What is that saying?
The Founder
1m22s
- Even you don't know what it is. - Enlighten me. - It's not just the system, Dick. It's the name. That glorious name, McDonald's. It can be anything you want it to be. It's limitless, it's wide open. It sounds... ...it sounds like... it sounds like America. As compared to "Kroc". What a crock. What a load of crock. Would you eat a place named Kroc's? Kroc's has that blunt Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. Yeah, a guy named McDonald. He's never going to get pushed around in life. - That's clearly not the case. - So, you don't have a check for $1.35 million dollars in your pocket? Bye, Dick. - So if you can't beat 'em, buy 'em. - I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there, I had to have it.