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1m12s
Persistence. Nothing in the world can take the place of persistence. Talent won't; nothing is more common than unsuccessful men with talent. Genius won't; unrewarded genius is practically a cliché. Education won't; the world is full of educated fools. Persistence and determination alone are all powerful. Show that you don't have to be defeated by anything. That you can have peace of mind, improved health and a never ceasing flow of energy. If you attempt each and every day to achieve these things, the results will make themselves obvious to you. While it may sound like a magical notion, it is in you to create your own future. The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind. Or as Ralph Waldo Emerson declared, "A man is what he thinks about all day long."
The Founder
50.7s
- Where's the... Where's the front of the apron? - Show me. - All right. Just make sure the windows are big enough so the customers can look into the restaurant. All the way to the kitchen. Doesn't look right. Let me see this. - Ray. - What? - We got a letter from San Bernardino. - Read it to me. - Dear Ray. Thank you for your letter sharing your idea to strike a deal with Coca-Cola to sponsor menu boards at the new Des Plaines location. An intriguing notion, indeed. As you rightly point out, such an arrangement would provide a steady source of revenue to the store at no additional labor cost. - However... - However? However, what? - However, this is a concept that goes beyond our core beliefs. McDonald's was founded with the idea of families and not strict commerce. - Sons of bitches, they don't know what the hell... - And so on and so on...
The Founder
28.6s
It's its own separate company. Which puts it outside your purview. - Anything relating to McDonald's is within our purview. - Let me explain something to you, Dick. You boys have full say over what goes on inside the restaurants. But outside? Above? Below? Your authority stops at the door. And at the floor. All right?
The Founder
28.3s
- Congratulations. - All right. - Three new franchises in the last month. - Well, that's great. What? - I don't know. - What? - Don't you think maybe, given our experience, that this is all happening a little too quickly? If they all pop up at once, how is he going to maintain standards?
The Founder