- I tell him we're closed. - We're closed. - But he looks so cute. Hang on. Hang on. What would you like, Son? - Can I buy a bag of burgers from you? - Three? - Yes, please. And I feel bad, so I fire up the grill and I make him a batch. There you are.
The Founder
10.3s
Total disaster. Now it is towel time. The next day, Dick and I meet up to discuss going back to the old format. And as we're talking there's a knock at the service window.
The Founder
8.4s
Feeding bodies and feeding souls and it ain't just open on Sundays, boys. It's open seven-days a week.
The Founder
50.7s
- Where's the... Where's the front of the apron? - Show me. - All right. Just make sure the windows are big enough so the customers can look into the restaurant. All the way to the kitchen. Doesn't look right. Let me see this. - Ray. - What? - We got a letter from San Bernardino. - Read it to me. - Dear Ray. Thank you for your letter sharing your idea to strike a deal with Coca-Cola to sponsor menu boards at the new Des Plaines location. An intriguing notion, indeed. As you rightly point out, such an arrangement would provide a steady source of revenue to the store at no additional labor cost. - However... - However? However, what? - However, this is a concept that goes beyond our core beliefs. McDonald's was founded with the idea of families and not strict commerce. - Sons of bitches, they don't know what the hell... - And so on and so on...
The Founder
14.3s
I need this one. You think, uh... Is there anything you can do to help me out? - I'll tell you what, let me refer you to one of my colleagues. Somebody who may be better suited to meet your needs. - Thank you.
The Founder
1.9s
I'm gonna level with ya.
The Founder
2.2s
- Son of a bitch.
The Founder
1.3s
- There's...
The Founder
42.2s
- I think I've got some people for you. I met this young couple. Very committed. They're from Glenview. High School sweethearts, married for five years and they're looking for a business they can operate together. And they seem very excited. - Yeah, forget that. Everything's changed. - You want a drink? - No... Changed, how? Forget the Chicago suburbs. Think bigger. - Bigger? - I'm not chasing them anymore. They're chasing me now. - What is...? - The trip! The trip I just took. - The trip. How was it? - Triumphant. They rolled out the red carpet. They're kissing this ring. They're begging for McDonald's. Here, have a drink.
The Founder
6.9s
William who rode with Revere? - How many letters? - Five. Fourth letter, E.
The Founder
3.4s
Fortune favors the bold. - Absolutely.
The Founder
1.8s
- Ray Kroc.
The Founder
28.6s
It's its own separate company. Which puts it outside your purview. - Anything relating to McDonald's is within our purview. - Let me explain something to you, Dick. You boys have full say over what goes on inside the restaurants. But outside? Above? Below? Your authority stops at the door. And at the floor. All right?
The Founder
32.8s
That's where the money is. And more than that, control. Control over the franchisee. Fail to uphold quality standards, you cancel their lease. Control over Dick and Mac. End result, you'll have the banks and the franchisees in the palm of your hand. - If I were to do this, the brothers, they'd effectively would be... - Yes.