Found 251 results
1m51s
I'm looking at a letterhead with the name McDonald's on it. You care to explain? - It was confusing, people didn't even know it had anything to do with McDonald's. - What's confusing is you calling yourself the McDonald's Corporation. People will think it's the whole company, not just the real estate arm which we strongly suspect is what you hope. - You put Dick's Arches on your letterhead? This is not your company, Ray! - Mac... - Do you understand that! - Mac, don't get upset. - We came up with the Speedee System, not you! Us! What have you ever come up with! Can you name one thing? You can't! And you never have and you never will. Because you are a leech, Ray. You are a professional leech! - You know what I came up with, Mac? A concept. I came up with the concept of winning. - Let me talk to him. - While you two boys were content to sit back and be a couple of also-rans. I'm going to take the future. I wanna win. And you don't get there by being some aw-shucks, nice-guy sap. There's no place in business for people like that. Business is war. It's dog eat dog, rat eat rat. If my competitor were drowning, I'd walk over and I'd put a hose right in his mouth. Can you say the same? - I can't, nor would I want to. - Hence your single location. - We want you out of this company, Ray! - Mac, how do you propose you do that. - We will sue you, whatever it takes! - And you'd probably win. But you can't afford to sue me. I'd bury you in court costs alone. Mac, I'm the President and CEO of a major corporation with land holdings in 17 states. You run a burger stand in the desert. I'm national. You're fucking local.
The Founder
1m31s
- Hiya, Dick. - I just received a very disconcerting call. - Oh? - From Buddy Jepsen. Our operator in Sacramento. - I'm very aware of who Buddy Jepsen is. - He told me he received a shipment this morning. - Oh, it arrived. - You are way out of line, Ray. - Gee, I didn't expect that to get there until Friday at the earliest. - Do you mind telling me what you're doing shipping four cases of Inst-A-Mix to one of our operators? - Look, if you don't want to make a profit, that's fine. But don't stop the rest of us. - Us? - Us. As in everyone but you. - Who did you send them to? - Everyone but you. - You have no right, you are to stop this instant. Is that clear? - Nah. - What the hell does that mean! Nah! - You will abide by the terms of your deal! - I am through taking marching orders from you. You and your endless parade of nos. Constantly cowering in the face of progress. - If phony powdered milkshakes is your idea of progress, you have a profound misunderstanding of what McDonald's is about! - I have a far greater understanding of McDonald's than you two yokels. - What? You will do as we say. - Nope. - You have a contract! - You know, contracts are like hearts. They're made to be broken.
The Founder
20s
When quietly trying to settle a divorce, the first thing to ask is, what will she want? And is her request reasonable and equitable, in terms of marital property. There's a house, a car, savings and checking accounts, insurance. - Just give it to her. House, car, insurance. - What about the business?
The Founder
55.6s
- Now, I know what you're thinking. How the heck does a 52-year-old, over the hill, milkshake machine salesman, build a fast food empire with 1600 restaurants, in 50 states, five foreign countries, with an annual revenue of in the neighborhood of 700 million dollars? One word, persistence. Nothing in this world can take the place of good ol' persistence. Talent won't... Nothing's more common than unsuccessful men with talent. Genius won't. Unrecognized genius is practically a cliché. Education won't... Why the world is full of educated fools. Persistence and determination alone are all powerful.
The Founder
17.7s
As per the terms of your agreement, while you are entitled to maintain ownership of this location, you no longer have the right to call it McDonald's, McDonald or any such variation so as to confuse or infringe upon the McDonald's trademark which is now the exclusive intellectual property of Mr. Raymond A. Kroc. Thank you, gentlemen.
The Founder
26.2s
It was a typical English-American word, it flowed. McDonald's. I liked the sound of it. It sounded wholesome and it sounded genuine. You know? Ahh, I don't like these umm... gimmick type names, you know? Ahh... burger this and burger that and all that kind of stuff. McDonald's, it's got a nice sounding name.
The Founder
58.8s
Nobody had eight multi-mixers in one business. So I went out there. And I was amazed! They were serving hamburgers for fifteen cents. French fries for ten cents and milkshakes for twenty cents. And basically that was the menu, and I said, that's for me. Now I have ultimatums, you know. ...except that I'd like to be able to say that. I bought the agreement back from them for two million, seven hundred thousand dollars. I got the name, the Golden Arches, basically it was a matter of me working longer and harder than anybody else. I'll take every resource that I have and I'll put it in and I'll go for broke if I believe in it. The only thing I could do besides play the piano, was to talk. What happened to my talk? It's not dog eat dog out there in that competitive world, it gets more like rat eat rat.
The Founder
1m22s
- Even you don't know what it is. - Enlighten me. - It's not just the system, Dick. It's the name. That glorious name, McDonald's. It can be anything you want it to be. It's limitless, it's wide open. It sounds... ...it sounds like... it sounds like America. As compared to "Kroc". What a crock. What a load of crock. Would you eat a place named Kroc's? Kroc's has that blunt Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. Yeah, a guy named McDonald. He's never going to get pushed around in life. - That's clearly not the case. - So, you don't have a check for $1.35 million dollars in your pocket? Bye, Dick. - So if you can't beat 'em, buy 'em. - I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there, I had to have it.
The Founder