- Where's the... Where's the front of the apron? - Show me. - All right. Just make sure the windows are big enough so the customers can look into the restaurant. All the way to the kitchen. Doesn't look right. Let me see this. - Ray. - What? - We got a letter from San Bernardino. - Read it to me. - Dear Ray. Thank you for your letter sharing your idea to strike a deal with Coca-Cola to sponsor menu boards at the new Des Plaines location. An intriguing notion, indeed. As you rightly point out, such an arrangement would provide a steady source of revenue to the store at no additional labor cost. - However... - However? However, what? - However, this is a concept that goes beyond our core beliefs. McDonald's was founded with the idea of families and not strict commerce. - Sons of bitches, they don't know what the hell... - And so on and so on...
The Founder
39.6s
Here you go, gentlemen. Back to work. - Let me explain. It'll be real small, along the bottom. Very discreet. - We're just not comfortable with the notion of turning our menu into an advertisement. - See it's not an ad, it's sponsorship. - It's distasteful. - It's free money! - There are plenty of things we could do to make a quick buck, - that doesn't mean we should. - Loads of restaurants do it! - Well, we don't. - Why not? - Cause I have no interest in indulging in that sort of crass commercialism. It's not McDonald's. - I didn't realize I was partnering with a beatnik. - I'll have you know I'm a card-carrying Republican. - Yeah, well you coulda fooled me. - He hung up again. - He's just... He's just a little excitable, that's all.
The Founder
26.8s
- Well... So you put somebody in charge to supervise them. - We did. - So what happened? - He obviously didn't do a great job. - So you hire somebody else, get somebody better. - Our energies are better spent making this place the best it can possibly be. - It's better to have one great restaurant - than fifty mediocre ones. - Yeah, yeah, yeah. I still think if you hire the right guy... - Ray, we're not interested. - Look, I think you boys are missing something here that is... I tell ya, you got something here.
The Founder
32.2s
Ethel! In here. - Oh boy, I saw a restaurant, I've never seen a restaurant like this in my life. They've got this fully automated system. It's called the Speedee System. - Mm-hmm. - Which is a good name for it, 'cause man it is speedy. I'm telling you it's like something sprung from the mind of Henry Ford or something. - It's revolutionary? - It's revolutionary. Exactly what it is, it's revolutionary. - And you want to invest in it? - I don't know. I don't know. I'm not sure yet. But I just know I want to be part of it.
The Founder
20s
Why should I settle when other men won't? - I don't know, Ray. - Maybe if I had a wife with an ounce of vision. Showed me an ounce of support. Sorry. Wrong word. - I've done nothing but support you! - Look, I'm sorry. - No. Ups, downs. Dwindling savings, your schemes. - You're right.
The Founder
12.2s
- A hot head like that, you don't know what he's capable of. - It's all bluster, Dick. His bark is worse than his bite. - That's what Neville Chamberlain said. - He'll relax. Give him some time.
The Founder
1.9s
- Hey, Dick.
The Founder
26.2s
June, did you schedule the stakeout with the engineer? All set. - What about the fire department? Did you get the approval for the driveway design? - Left a message with them yesterday. - Excavation permits? - I'm meeting with them today. - All right. Hey, what's going on with San Bernardino, by the way? - I just spoke to Dick, he says they're working on it. - They're working on it? - That's what he said. - Ray Kroc on the line.
The Founder
10.9s
- Ahh, use my office telephone number, that's the best place to reach me. - All right. Of course we'll need an appraisal on your home before we can issue funds.
The Founder
7.5s
Address... - 143 Juniper Road, Arlington Heights, Illinois.
The Founder
40.4s
- Really? - Really. Well, look what the cat dragged in. Hello, everyone. Hi there. Hi. Hey... How are ya? - Evening, stranger. - Good to see you. - Linda Ballen was just there, she adored it. - This is on the left side of the 14th fairway. - No, use your three-wood. - Hmm, three-wood. - Hit it clean. - I hear Acapulco is divine. - Where do you like, Ethel? - Umm, Spain. - Spain? - Wonderful. - Wow. How was it? - Oh no, I mean, I'm thinking about it. - Oh, you haven't been. - Well, we're dreaming of a trip, right? - Great, yeah.
The Founder
3.7s
What do you think? - I don't know.
The Founder
9.9s
Have we met? The paper cup guy. - Yeah. That was a long time ago. That was a long time ago.
The Founder
14.3s
I need this one. You think, uh... Is there anything you can do to help me out? - I'll tell you what, let me refer you to one of my colleagues. Somebody who may be better suited to meet your needs. - Thank you.
The Founder
1.9s
I'm gonna level with ya.
The Founder
2.2s
- Son of a bitch.
The Founder
1.3s
- There's...
The Founder
42.2s
- I think I've got some people for you. I met this young couple. Very committed. They're from Glenview. High School sweethearts, married for five years and they're looking for a business they can operate together. And they seem very excited. - Yeah, forget that. Everything's changed. - You want a drink? - No... Changed, how? Forget the Chicago suburbs. Think bigger. - Bigger? - I'm not chasing them anymore. They're chasing me now. - What is...? - The trip! The trip I just took. - The trip. How was it? - Triumphant. They rolled out the red carpet. They're kissing this ring. They're begging for McDonald's. Here, have a drink.