Here you go, gentlemen. Back to work. - Let me explain. It'll be real small, along the bottom. Very discreet. - We're just not comfortable with the notion of turning our menu into an advertisement. - See it's not an ad, it's sponsorship. - It's distasteful. - It's free money! - There are plenty of things we could do to make a quick buck, - that doesn't mean we should. - Loads of restaurants do it! - Well, we don't. - Why not? - Cause I have no interest in indulging in that sort of crass commercialism. It's not McDonald's. - I didn't realize I was partnering with a beatnik. - I'll have you know I'm a card-carrying Republican. - Yeah, well you coulda fooled me. - He hung up again. - He's just... He's just a little excitable, that's all.
The Founder
7.5s
Address... - 143 Juniper Road, Arlington Heights, Illinois.
The Founder
6s
Crosses. Flags. Arches.
The Founder
10.9s
- Ahh, use my office telephone number, that's the best place to reach me. - All right. Of course we'll need an appraisal on your home before we can issue funds.
The Founder
6.9s
- Take a look at the blueprints we got. We had those done locally. - I never forget a face.
The Founder
1.9s
- Hey, Dick.
The Founder
27.1s
- Let me see. Oh, those. Yeah. That's just my little way of separating us from the rest of the pack. You like 'em? I call them the Golden Arches. - You look familiar. Have we met before? - I don't think so. I think I would have remembered that. Peruse the inside here if you don't mind. - Take a look at the, read that. - Yeah. - The Fold-a-Nook. It's like a Murphy Bed, for your kitchen. Huh?
The Founder
10.3s
- Unique. Original. Totally innovative. There's nothing like this. Nothing in the entire food service sector. - Nice brochure, professionally done.
The Founder
1.6s
- Come on.
The Founder
1.7s
Dick?
The Founder
33s
- I don't know. - This is your dream, it's bigger than your dream. Arches. Your arches. Coast to coast. - I can't put you through that again. - I know how bad you want this. And you should have it. - Your diabetes. Last time... - We'll do things differently. Learn from our mistakes. - How so? - Keep a tighter leash on everything. Complete oversight. Every change goes through us. - Who says he's going to listen? - We'll make him listen. We'll draw up a contact. Clear as day, black and white.
The Founder
1m9s
You know I've drove through a lot of towns. A lot of small towns. And they all had two things in common. They had a courthouse and they had a church. On top of the church you got a cross, and on top of the courthouse, they'd have a flag. Flags, crosses. Crosses, flags. Driving around, I just cannot stop thinking about this tremendous restaurant. Now at the risk of sounding blasphemous, forgive me, those arches have a lot in common with those buildings. A building with a cross on top of it. What is that? It's a gathering place where decent wholesome people come together and they share values protected by that American flag. It could be said that beautiful building flanked by those arches signifies more or less the same thing. It doesn't just say delicious hamburgers inside. They signify family. It signifies community. It's a place where American's come together to break bread. I am telling you, McDonald's can be the new American church.
The Founder
18.3s
- Fine. Fine. Fine. Fine.
The Founder
12.2s
- A hot head like that, you don't know what he's capable of. - It's all bluster, Dick. His bark is worse than his bite. - That's what Neville Chamberlain said. - He'll relax. Give him some time.
The Founder
4.8s
- If you boys don't want to franchise for yourselves, that's fine. Do it for your country.
The Founder
2.4s
Do it for America.
The Founder
26.2s
June, did you schedule the stakeout with the engineer? All set. - What about the fire department? Did you get the approval for the driveway design? - Left a message with them yesterday. - Excavation permits? - I'm meeting with them today. - All right. Hey, what's going on with San Bernardino, by the way? - I just spoke to Dick, he says they're working on it. - They're working on it? - That's what he said. - Ray Kroc on the line.