- Where's the... Where's the front of the apron? - Show me. - All right. Just make sure the windows are big enough so the customers can look into the restaurant. All the way to the kitchen. Doesn't look right. Let me see this. - Ray. - What? - We got a letter from San Bernardino. - Read it to me. - Dear Ray. Thank you for your letter sharing your idea to strike a deal with Coca-Cola to sponsor menu boards at the new Des Plaines location. An intriguing notion, indeed. As you rightly point out, such an arrangement would provide a steady source of revenue to the store at no additional labor cost. - However... - However? However, what? - However, this is a concept that goes beyond our core beliefs. McDonald's was founded with the idea of families and not strict commerce. - Sons of bitches, they don't know what the hell... - And so on and so on...
The Founder
39.6s
Here you go, gentlemen. Back to work. - Let me explain. It'll be real small, along the bottom. Very discreet. - We're just not comfortable with the notion of turning our menu into an advertisement. - See it's not an ad, it's sponsorship. - It's distasteful. - It's free money! - There are plenty of things we could do to make a quick buck, - that doesn't mean we should. - Loads of restaurants do it! - Well, we don't. - Why not? - Cause I have no interest in indulging in that sort of crass commercialism. It's not McDonald's. - I didn't realize I was partnering with a beatnik. - I'll have you know I'm a card-carrying Republican. - Yeah, well you coulda fooled me. - He hung up again. - He's just... He's just a little excitable, that's all.
The Founder
41.1s
- Boy... - So here we go. What do you mean by that? - Wax cups, Fold-a-Nooks, multi-mixers. A new idea to chase. - Those things put a roof over our heads. - At least over mine. - What do you mean over yours? Over "our" heads. - It's a good roof, Ray. It's a good house. It's a good life, if you weren't too busy to live it. We could go to the club, more than twice a year. Christ, just take a walk around the block together. Isn't it time to enjoy a little and stop chasing your tail? When's enough going to be enough for you? - Honestly? Probably never.
The Founder
26.8s
- Well... So you put somebody in charge to supervise them. - We did. - So what happened? - He obviously didn't do a great job. - So you hire somebody else, get somebody better. - Our energies are better spent making this place the best it can possibly be. - It's better to have one great restaurant - than fifty mediocre ones. - Yeah, yeah, yeah. I still think if you hire the right guy... - Ray, we're not interested. - Look, I think you boys are missing something here that is... I tell ya, you got something here.
The Founder
32.2s
Ethel! In here. - Oh boy, I saw a restaurant, I've never seen a restaurant like this in my life. They've got this fully automated system. It's called the Speedee System. - Mm-hmm. - Which is a good name for it, 'cause man it is speedy. I'm telling you it's like something sprung from the mind of Henry Ford or something. - It's revolutionary? - It's revolutionary. Exactly what it is, it's revolutionary. - And you want to invest in it? - I don't know. I don't know. I'm not sure yet. But I just know I want to be part of it.
The Founder
20s
Why should I settle when other men won't? - I don't know, Ray. - Maybe if I had a wife with an ounce of vision. Showed me an ounce of support. Sorry. Wrong word. - I've done nothing but support you! - Look, I'm sorry. - No. Ups, downs. Dwindling savings, your schemes. - You're right.
The Founder
12.2s
- A hot head like that, you don't know what he's capable of. - It's all bluster, Dick. His bark is worse than his bite. - That's what Neville Chamberlain said. - He'll relax. Give him some time.
The Founder
1.6s
It'll be fine.
The Founder
1.9s
- Hey, Dick.
The Founder
51.8s
- Hiya, Ray. - Boy, you boys are killing me. What's the hold up? I break ground in two weeks. - These things take time. You're proposing substantial alterations. - I'm adding a basement and a furnace, that's all. - We need our architect to thoroughly review it and make sure everything is safe and up to code. - Fine. Has he seen it yet, has he taken a look at it? - I'm not sure to be honest. - I've got bulldozers rolling up on the 23rd. - I'm not the one who scheduled that, Ray. - I need you to take a breath. - Take a breath? Do you realize what it's going to cost me if I have to push? - Hopefully, it won't come to that. - Every restaurant in the Midwest has a basement and a furnace. - This is standard stuff. - I understand. But it's our name on that building. God forbid the floor caves in and people get hurt or worse because of some design flaw we missed. Let's just slow down a minute and make sure it's done right. - So much for the Speedee System, huh?
The Founder
26.2s
June, did you schedule the stakeout with the engineer? All set. - What about the fire department? Did you get the approval for the driveway design? - Left a message with them yesterday. - Excavation permits? - I'm meeting with them today. - All right. Hey, what's going on with San Bernardino, by the way? - I just spoke to Dick, he says they're working on it. - They're working on it? - That's what he said. - Ray Kroc on the line.
The Founder
10.9s
- Ahh, use my office telephone number, that's the best place to reach me. - All right. Of course we'll need an appraisal on your home before we can issue funds.
The Founder
7.5s
Address... - 143 Juniper Road, Arlington Heights, Illinois.
The Founder
1.8s
One time.
The Founder
40.4s
- Really? - Really. Well, look what the cat dragged in. Hello, everyone. Hi there. Hi. Hey... How are ya? - Evening, stranger. - Good to see you. - Linda Ballen was just there, she adored it. - This is on the left side of the 14th fairway. - No, use your three-wood. - Hmm, three-wood. - Hit it clean. - I hear Acapulco is divine. - Where do you like, Ethel? - Umm, Spain. - Spain? - Wonderful. - Wow. How was it? - Oh no, I mean, I'm thinking about it. - Oh, you haven't been. - Well, we're dreaming of a trip, right? - Great, yeah.