I'm looking for a few good men. And women! Who aren't afraid of hard work. Aren't afraid to roll up their sleeves. Cliché, I know, but I'm looking for scrappers, hustlers. Guys who are willing to roll up their sleeves. People with drive. They got a little fire in the belly. Got a little chutzpah! I stand right here before you today and I'm going to offer you something as precious as gold. You know what that is? Anybody? Anybody? Opportunity! It's opportunity! Opportunity. Opportunity to advance. To move forward. To move up, to advance. To succeed. To win. To step up. The sky's the limit. The sky's the limit. To grab the brass ring! To give yourself a shot at the American dream! Put your arms around the American dream! Opportunity... 'Cause I'll tell you something, at McDonald's... Just like this great nation of ours, some of that elbow grease... I guarantee if you've got the guts, got the gumption, you've got the desire. I guarantee ya, you can succeed. There's gold to be had at the end of those Golden Arches. Golden Arches. Golden Arches. Now who's with me? Who wants to jump on that ladder to success? Become part of the McDonald's mishpucha. Now who's with me? Come on, let me see some hands! - I'll join! - Here! - There you go. Who else? McDonald's!
The Founder
16.2s
- Ray? - Yeah? - We have a small problem. - Wait a minute. How can we be almost out of capital? Well, your revenue, the monthly cut of the stores. 1.4% of net. - 1.4? - Yeah. 1.9 minus Dick and Mac's half-percent.
The Founder
6.7s
- What's your favorite song? All-time favorite. - Pennies from Heaven. - Pennies from Heaven.
The Founder
4.9s
- Well, I should get back. - Back? - To my piano. - Oh, of course.
The Founder
4.3s
- Year? I started it in 1954.
The Founder
1.9s
- I sold pianos for a while.
The Founder
2.2s
- Great gal. - I know.
The Founder
1.7s
- B-5!
The Founder
6.5s
- Mr. McDonald, Ray Kroc's on the line. Good to see you.
The Founder
4.7s
Well, then all hail Pope Raymond the First.
The Founder
1.8s
- I'm sure.
The Founder
3.3s
- That's nice. - Yeah, sure is.
The Founder
13.4s
- Oh yes, yes. - Will you be expanding beyond this or is this...? - Oh, no doubt. We'll be everywhere. - Very exciting. What is on the menu beyond hamburgers? - Well, we've got French fries, milkshakes and soft drinks.
The Founder
1m14s
- ♪ Every time it rains ♪ ♪ It rains Pennies from heaven ♪ ♪ Don't you know? ♪ ♪ Each cloud contains Pennies from heaven ♪ - ♪ You'll find your fortune ♪ ♪ Fallin' all over town ♪ - Sounds pretty good. - ♪ Be sure that your umbrella ♪ ♪ is upside down ♪ ♪ Trade them for a package of ♪ - ♪ Sunshine and flowers ♪ ♪ If you want the things You love ♪ ♪ You must have showers ♪ ♪ So when you Hear it thunder... ♪ ♪ Don't run under a tree ♪ ♪ There'll be Pennies from heaven ♪ ♪ For you and me ♪ - Sorry.
The Founder
1m51s
- So to summarize... you have a minuscule revenue stream. No cash reserves. And an albatross of a contract that requires you to go through a slow approval process to enact changes if they're approved at all. Which they never are. - Am I missing anything? - That about sums it up. - Tell me about the land. - The... land? - The land, the buildings, how that whole aspect of it works. - Oh, pretty simple really. Franchisee finds a piece of land he likes. Gets a lease, usually 20 years. Takes out a construction loan, throws up a building and off he goes. - So the operator selects the site. - Yeah. - He picks the property? - Right. - You provide the training, the system, the operational know-how, and he's responsible for the rest? - Is there a problem? - A big one. You don't seem to realize what business you're in. You're not in the burger business. You're in the real estate business. You don't build an empire off a 1.4 percent cut of a 15-cent hamburger. You build it by owning the land upon which that burger is cooked. What you ought to be doing is buying up plots of land then turning around and leasing said plots to franchisees who as a condition of their deal, should be permitted to lease from you and you alone. This will provide you with two things. One, a steady, up-front revenue stream. Money flows in before the first stake is in the ground. Two, greater capital for expansion. Which in turn fuels further land acquisition, which in turn fuels further expansion and so on and so on. Land.
The Founder
4.1s
- Did he say what he wanted? - Why don't you tell me? - What did he want?