Are you familiar with the concept of the chicken and the egg, Mr. Johnson? Because I think that's applicable here.
The Founder
1.6s
- Come on.
The Founder
1m9s
You know I've drove through a lot of towns. A lot of small towns. And they all had two things in common. They had a courthouse and they had a church. On top of the church you got a cross, and on top of the courthouse, they'd have a flag. Flags, crosses. Crosses, flags. Driving around, I just cannot stop thinking about this tremendous restaurant. Now at the risk of sounding blasphemous, forgive me, those arches have a lot in common with those buildings. A building with a cross on top of it. What is that? It's a gathering place where decent wholesome people come together and they share values protected by that American flag. It could be said that beautiful building flanked by those arches signifies more or less the same thing. It doesn't just say delicious hamburgers inside. They signify family. It signifies community. It's a place where American's come together to break bread. I am telling you, McDonald's can be the new American church.
The Founder
33s
- I don't know. - This is your dream, it's bigger than your dream. Arches. Your arches. Coast to coast. - I can't put you through that again. - I know how bad you want this. And you should have it. - Your diabetes. Last time... - We'll do things differently. Learn from our mistakes. - How so? - Keep a tighter leash on everything. Complete oversight. Every change goes through us. - Who says he's going to listen? - We'll make him listen. We'll draw up a contact. Clear as day, black and white.
The Founder
8.4s
Feeding bodies and feeding souls and it ain't just open on Sundays, boys. It's open seven-days a week.
The Founder
4.8s
- If you boys don't want to franchise for yourselves, that's fine. Do it for your country.
The Founder
6s
Crosses. Flags. Arches.
The Founder
18.3s
- Fine. Fine. Fine. Fine.
The Founder
2.4s
Do it for America.
The Founder
50.7s
- Where's the... Where's the front of the apron? - Show me. - All right. Just make sure the windows are big enough so the customers can look into the restaurant. All the way to the kitchen. Doesn't look right. Let me see this. - Ray. - What? - We got a letter from San Bernardino. - Read it to me. - Dear Ray. Thank you for your letter sharing your idea to strike a deal with Coca-Cola to sponsor menu boards at the new Des Plaines location. An intriguing notion, indeed. As you rightly point out, such an arrangement would provide a steady source of revenue to the store at no additional labor cost. - However... - However? However, what? - However, this is a concept that goes beyond our core beliefs. McDonald's was founded with the idea of families and not strict commerce. - Sons of bitches, they don't know what the hell... - And so on and so on...
The Founder
39.6s
Here you go, gentlemen. Back to work. - Let me explain. It'll be real small, along the bottom. Very discreet. - We're just not comfortable with the notion of turning our menu into an advertisement. - See it's not an ad, it's sponsorship. - It's distasteful. - It's free money! - There are plenty of things we could do to make a quick buck, - that doesn't mean we should. - Loads of restaurants do it! - Well, we don't. - Why not? - Cause I have no interest in indulging in that sort of crass commercialism. It's not McDonald's. - I didn't realize I was partnering with a beatnik. - I'll have you know I'm a card-carrying Republican. - Yeah, well you coulda fooled me. - He hung up again. - He's just... He's just a little excitable, that's all.
The Founder
41.1s
- Boy... - So here we go. What do you mean by that? - Wax cups, Fold-a-Nooks, multi-mixers. A new idea to chase. - Those things put a roof over our heads. - At least over mine. - What do you mean over yours? Over "our" heads. - It's a good roof, Ray. It's a good house. It's a good life, if you weren't too busy to live it. We could go to the club, more than twice a year. Christ, just take a walk around the block together. Isn't it time to enjoy a little and stop chasing your tail? When's enough going to be enough for you? - Honestly? Probably never.
The Founder
26.8s
- Well... So you put somebody in charge to supervise them. - We did. - So what happened? - He obviously didn't do a great job. - So you hire somebody else, get somebody better. - Our energies are better spent making this place the best it can possibly be. - It's better to have one great restaurant - than fifty mediocre ones. - Yeah, yeah, yeah. I still think if you hire the right guy... - Ray, we're not interested. - Look, I think you boys are missing something here that is... I tell ya, you got something here.
The Founder
32.2s
Ethel! In here. - Oh boy, I saw a restaurant, I've never seen a restaurant like this in my life. They've got this fully automated system. It's called the Speedee System. - Mm-hmm. - Which is a good name for it, 'cause man it is speedy. I'm telling you it's like something sprung from the mind of Henry Ford or something. - It's revolutionary? - It's revolutionary. Exactly what it is, it's revolutionary. - And you want to invest in it? - I don't know. I don't know. I'm not sure yet. But I just know I want to be part of it.
The Founder
20s
Why should I settle when other men won't? - I don't know, Ray. - Maybe if I had a wife with an ounce of vision. Showed me an ounce of support. Sorry. Wrong word. - I've done nothing but support you! - Look, I'm sorry. - No. Ups, downs. Dwindling savings, your schemes. - You're right.
The Founder
12.2s
- A hot head like that, you don't know what he's capable of. - It's all bluster, Dick. His bark is worse than his bite. - That's what Neville Chamberlain said. - He'll relax. Give him some time.