It's about ten miles south of downtown. They're building a brand-new sports stadium there. - Yeah, Bloomington, I read about it. - We're getting a professional baseball and football team. They'll both be playing there. - I think I know where you're headed with this. - A 40,000 seat stadium, just a stone's throw away. Imagine the foot traffic. - Hungry families looking for a bite to eat after the game. - Or before, whenever. - Exactly. Yeah.
The Founder
6.4s
Are you familiar with the concept of the chicken and the egg, Mr. Johnson? Because I think that's applicable here.
The Founder
2.8s
As he's walking away from the service window a car pulls up.
The Founder
20.5s
We got it all drawn. This is better. - Is that all right? I think so. I guess... I guess... Let's assume our battle stations. Okay. Okay. Finally, after about six hours of this, we get it just right. It's a symphony of efficiency. Not a wasted motion.
The Founder
1.4s
This one's different.
The Founder
10.3s
Total disaster. Now it is towel time. The next day, Dick and I meet up to discuss going back to the old format. And as we're talking there's a knock at the service window.
The Founder
2.9s
- Remarkable. - Yeah.
The Founder
2s
- Thanks. - Thank you.
The Founder
18.3s
400 degrees, right? That'a boy, way to work. Nice. Hey, hey, hey. There's one pickle on there. Two pickles on all the buns. Two pickles on all of them. Don't... don't... Look, watch. Flip 'em like that. You already turned them over and press them one time. And that one's too pink. All right. And you...
The Founder
40.4s
- Really? - Really. Well, look what the cat dragged in. Hello, everyone. Hi there. Hi. Hey... How are ya? - Evening, stranger. - Good to see you. - Linda Ballen was just there, she adored it. - This is on the left side of the 14th fairway. - No, use your three-wood. - Hmm, three-wood. - Hit it clean. - I hear Acapulco is divine. - Where do you like, Ethel? - Umm, Spain. - Spain? - Wonderful. - Wow. How was it? - Oh no, I mean, I'm thinking about it. - Oh, you haven't been. - Well, we're dreaming of a trip, right? - Great, yeah.
The Founder
17.7s
As per the terms of your agreement, while you are entitled to maintain ownership of this location, you no longer have the right to call it McDonald's, McDonald or any such variation so as to confuse or infringe upon the McDonald's trademark which is now the exclusive intellectual property of Mr. Raymond A. Kroc. Thank you, gentlemen.
The Founder
12.6s
- And now I do. - You don't "have" it. - You sure about that? Bye, Dick.
The Founder
23.6s
- Mr. Kroc? - Can I help you? - No, but perhaps I can help you. Harry Sonneborn, nice to meet you. - No, thanks, we're very happy with our current supplier. - I'm not here to sell you ice cream. - What the hell do you want? - I caught a bit of your conversation back there, sounds like you're having financial troubles. - Why don't you mind your own business? - I'm a great admirer of your establishment.
The Founder
57.7s
- Hiya, Ray. - I want to renegotiate. - Renegotiate what? - My deal. My lousy deal. 1.4 doesn't even cover my monthly nut, let alone drive expansion. - Ray, those are the terms. - It's not good enough. - It's almost triple our cut. - You should be getting more too then, shouldn't you? - We are not greedy men. - Greed has nothing to do with it. If I had more money to work with, I could be growing this thing at twice the pace. - We have no beef with the current rate of expansion. - I've got nothing, not one location in Pennsylvania. - Nothing in New York. - All in good time. - Nothing in Texas. - I have no doubt it will come. - I'm out here breaking my neck for you guys. - And you're doing a bang-up job. - Well, then I should be doing a heck of a lot better - than just breaking even. - I don't know what to say. - Say you'll renegotiate. - I can't. - Can't or won't? - Upping your cut it would be unfair to the franchisees. - The franchisees are doing just fine! I'm the one that's drowning here. - You freely and willingly agreed to the terms of your deal, Ray. Nobody put a gun to your head. - Four percent? - No. - Three and a half percent? - Ray... - What? - No! - Goddamn it!
The Founder
9.3s
- Have you been to a McDonald's? Because we've got three right here in the Chicago land area. You should come by and take a look. No, I would love to give you a tour to give you a better sense - of what I'm talking about. - Thank you.
The Founder
3.5s
- Ray... - What?
The Founder
1m34s
- McDonald's. I just found a way to save you, me, and all the owner-operators literally hundreds of dollars a year in electrical costs. - And what would that be? - Two words, powdered milkshake. I'm telling you I came across a remarkable product called Inst-A-Mix. Like I say, it's a powdered milkshake. It's a fraction of the cost of ice cream and requires no refrigeration. - Ray... - I tell ya, I tried it myself, it tastes just like the real thing. It's delicious. Comes in chocolate, comes in vanilla. Me, I'm a vanilla man. - Ray, we have no interest in a milkshake that contains no milk. Why don't we add sawdust to the hamburgers while we're at it? Frozen French fries! - You don't want to save a bundle? - Not like that. - We're talking about the same great taste. Same great taste while boosting the bottom line. - It's called a milkshake, Ray! Real milk, now and forever! - I understand. I'm just asking you to extend my line. - Until you build more equity in your home or pay down the loan, there's nothing I can do. - My business is booming. - Unfortunately, that's immaterial. - Well, I've got 13 locations in nine states. - It's a home-equity loan. - Then give me a business loan. - These thirteen locations, you own them? - Me personally? - It's your business, correct? - You own it? - I'm the head of franchising. I'm the one behind this growth. Well, that's all well and good, but you need assets.