Chocolate or vanilla? - Vanilla. Good things come to those who wait.
The Founder
24.5s
There's a lot of good leads, real-real strong leads. Yeah. What? Nothing. That's wonderful. - Well, I mean, there's just tremendous interest. - I'm sure there is. - You sound like you don't believe me. - Of course, Ray. Why wouldn't I? - All right. I've got a lot of paperwork to do here. So ahh... I'll... I'll call you from the road tomorrow. - Okay. - All right. Goodnight.
The Founder
6.4s
- Then that's ahh... that's probably what it is. - What are you buying?
The Founder
28s
Five. Three in Southern California. One in Sacramento. And one in Phoenix. And that's all there will ever be. - Why? - Two-words. Quality control. It's almost impossible to enforce standards from afar. Places were a mess, filthy kitchens, inconsistent menus. - Sacramento was selling burritos. - To watch your precious creation be mismanaged like that... Your name... - Put Mac in the hospital.
The Founder
20.8s
Costs a fraction of ice cream and there's no refrigeration necessary. - It contains powdered milk. Thickening agents and emulsifiers simulate the texture of ice cream. Tastes just like the real thing. - It's easy as pie to make. You put a packet into a glass of water and stir it. - I know maybe a tad blasphemous, what with your dairy background and all. - Personally, I think it's a marvelous idea.
The Founder
5.5s
A lot of people are afraid of taking a chance to, you know, reach for greatness.
The Founder
57.9s
- Hello, McDonald's. - Hello, good afternoon. May I please speak with the owner. - Which one? - I'm sorry? - Dick or Mac? - Ahh, whichever one's available, I guess. - Order up! I need six fries! - Patties up! - This is Dick. - Hello, Dick, this is Ray Kroc from Prince Castle Sales. The reason I'm calling is someone placed an order... - Yes. Yes, that was me. How soon can you get them out here? - Well, that's actually why I'm phoning now, Dick. I think there might have been some kind of miscommunication... - Freezer! Top shelf! Left side! Sorry. - No problem. My secretary's under the impression that you wanted six? - Yeah, you know, I think that was a mistake. - Well, that's what I figured. I mean, what kind of drive-in can make 30 milkshakes at a time. - Better make it eight. - What's that, Al? - There's a brand new box... - Look, now isn't the best time. - Yeah, I'm sorry. I understand. I'm still a little bit... - You know where to send them? San Bernardino, California. - Yeah. - Corner of 14th and E. - Hold on a minute. To anyone in particular? - Just the store is fine. McDonald's. Okay. Thanks a lot. - Yeah.
The Founder
27.6s
- $12,400. - That's pretty good haul for month one. - Could be bigger. I hate to mix business with pleasure. - I don't. - But my expenses. - What about them? - Well, they're a bit higher than anticipated. One thing in particular, that dang walk-in. That bill is a real whopper. - I know, it's a problem, all that ice cream. - I don't want to overstep my bounds here. But, we may have found a solution. Or Joan did, actually.
The Founder
1.6s
- We already tried.
The Founder
9.4s
- How the heck did you come up with this? - Oh I didn't. We did. Dick McDonald, my brother. - Hi. I gotta tell you, this is the most... Well, it's nice to meet you.
The Founder
2s
- It's a powdered milkshake.
The Founder
4.3s
And one percent of the company's profits in perpetuity.
The Founder
15.7s
- You don't say? - What if I told you there was a way all of your owner-operators can save literally hundreds of dollars a year in electrical costs? And reduce the time that it takes to make a milkshake, by half. - I'll bite.
The Founder
11.1s
- Hello, welcome to McDonald's. - Hello there. Pretty soon there's a line around the block. - The word has spread. - And it's off to the races. And we are an overnight sensation 30 years in the making.
The Founder
1.8s
And then another.
The Founder
48.2s
- Speed, that's the name of the game. The first stop for every McDonald's hamburger is the grill. Manned by two cooks whose sole job is to grill those all-beef beauties to perfection. Meanwhile, as the patty cooks, our dressers get the buns ready. Watch out. Burger crossing. - Burger crossing! - Burger crossing! - Every McDonald's burger has two pickles. A pinch of onions and a precise shot of ketchup and mustard. - Now where'd you get those? - We made them. - Made them! - Yeah, custom built. The whole kitchen is. Next is the finishing station where we put the whole thing together. And... Voila, a fresh delicious burger from grill to counter in 30 seconds.
The Founder
4.7s
- June, grab the ledger, would you? Come on in the office, Harry.
The Founder
9.3s
- Have you been to a McDonald's? Because we've got three right here in the Chicago land area. You should come by and take a look. No, I would love to give you a tour to give you a better sense - of what I'm talking about. - Thank you.