When quietly trying to settle a divorce, the first thing to ask is, what will she want? And is her request reasonable and equitable, in terms of marital property. There's a house, a car, savings and checking accounts, insurance. - Just give it to her. House, car, insurance. - What about the business?
The Founder
22.3s
- Nope. - Ray, you have to understand, she's... - Let me explain something to you. That's never going to happen. I would sooner die, than give her one share of stock in McDonald's.
The Founder
9.8s
That's a fast growing area. And cheaper, you're talking fifteen percent less per acre. - Yeah, I still think Houston's a better location. - Ray. - Yeah? - Dick's on line one. - Now...
The Founder
9.3s
- It's not so simple. The brothers are your business partners. You signed this contract. - Make it go away. And I don't care what it takes.
The Founder
5.9s
- Could you please pass the salt? Thank you.
The Founder
2.6s
- It's going to cost you.
The Founder
6.7s
- You calling me bold, Joan? - You don't build a restaurant empire acting like a timid little mouse.
The Founder
10.2s
- That's so sad. - Yeah, I agree. Ambition, that's the stuff of life. - What is that saying?
As per the terms of your agreement, while you are entitled to maintain ownership of this location, you no longer have the right to call it McDonald's, McDonald or any such variation so as to confuse or infringe upon the McDonald's trademark which is now the exclusive intellectual property of Mr. Raymond A. Kroc. Thank you, gentlemen.
The Founder
26.2s
It was a typical English-American word, it flowed. McDonald's. I liked the sound of it. It sounded wholesome and it sounded genuine. You know? Ahh, I don't like these umm... gimmick type names, you know? Ahh... burger this and burger that and all that kind of stuff. McDonald's, it's got a nice sounding name.
The Founder
2.6s
Right there on Lee Street.
The Founder
58.8s
Nobody had eight multi-mixers in one business. So I went out there. And I was amazed! They were serving hamburgers for fifteen cents. French fries for ten cents and milkshakes for twenty cents. And basically that was the menu, and I said, that's for me. Now I have ultimatums, you know. ...except that I'd like to be able to say that. I bought the agreement back from them for two million, seven hundred thousand dollars. I got the name, the Golden Arches, basically it was a matter of me working longer and harder than anybody else. I'll take every resource that I have and I'll put it in and I'll go for broke if I believe in it. The only thing I could do besides play the piano, was to talk. What happened to my talk? It's not dog eat dog out there in that competitive world, it gets more like rat eat rat.
The Founder
1m22s
- Even you don't know what it is. - Enlighten me. - It's not just the system, Dick. It's the name. That glorious name, McDonald's. It can be anything you want it to be. It's limitless, it's wide open. It sounds... ...it sounds like... it sounds like America. As compared to "Kroc". What a crock. What a load of crock. Would you eat a place named Kroc's? Kroc's has that blunt Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. Yeah, a guy named McDonald. He's never going to get pushed around in life. - That's clearly not the case. - So, you don't have a check for $1.35 million dollars in your pocket? Bye, Dick. - So if you can't beat 'em, buy 'em. - I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there, I had to have it.
The Founder
1m14s
- Mr. Kroc? Will Davis. - I'd like to do a profile of you pegged to the opening of your hundredth location. - Sure. Call my office. - Sure thing. All right. It's these core principles that enabled me to rise to the top of the heap at a point in life when most men would be thinking about retirement. Why, we appear to have that in common, Governor Reagan. Why, you were what, 55 when you started in politics? It's why you make me look like a spring chicken. Laugh, laugh, laugh. Why look at us, a couple of Illinois boys made good. Only in America. Only in America. Only in America! Now where wa... now where was I? Ah, yes. The beginning. The year was 1954, the place, Des Plaines, Illinois. - Car is out front hon. - Be right down.
The Founder
12.6s
- And now I do. - You don't "have" it. - You sure about that? Bye, Dick.