- Congratulations. - All right. - Three new franchises in the last month. - Well, that's great. What? - I don't know. - What? - Don't you think maybe, given our experience, that this is all happening a little too quickly? If they all pop up at once, how is he going to maintain standards?
The Founder
17.2s
- I specifically said the office is the best place to reach me! - I tried there, Mr. Kroc. Numerous times. - You have no right to call me at my home. It is a blatant invasion of my privacy! - With all due respect, sir, when you're three months behind on your payments you don't get to pick and choose where we contact you.
The Founder
1.8s
- I want a divorce.
The Founder
9.3s
- It's not so simple. The brothers are your business partners. You signed this contract. - Make it go away. And I don't care what it takes.
The Founder
4.2s
- Give us a minute, Ray. - Sure.
The Founder
1.9s
I'm gonna level with ya.
The Founder
1.8s
- I'm sure.
The Founder
9.4s
- Have you heard of the Franchise Realty Corporation? - What is it? - I have no clue, apparently Ray Kroc is President and CEO.
The Founder
1m31s
- Hiya, Dick. - I just received a very disconcerting call. - Oh? - From Buddy Jepsen. Our operator in Sacramento. - I'm very aware of who Buddy Jepsen is. - He told me he received a shipment this morning. - Oh, it arrived. - You are way out of line, Ray. - Gee, I didn't expect that to get there until Friday at the earliest. - Do you mind telling me what you're doing shipping four cases of Inst-A-Mix to one of our operators? - Look, if you don't want to make a profit, that's fine. But don't stop the rest of us. - Us? - Us. As in everyone but you. - Who did you send them to? - Everyone but you. - You have no right, you are to stop this instant. Is that clear? - Nah. - What the hell does that mean! Nah! - You will abide by the terms of your deal! - I am through taking marching orders from you. You and your endless parade of nos. Constantly cowering in the face of progress. - If phony powdered milkshakes is your idea of progress, you have a profound misunderstanding of what McDonald's is about! - I have a far greater understanding of McDonald's than you two yokels. - What? You will do as we say. - Nope. - You have a contract! - You know, contracts are like hearts. They're made to be broken.
The Founder
6.7s
- You calling me bold, Joan? - You don't build a restaurant empire acting like a timid little mouse.
The Founder
10.2s
- That's so sad. - Yeah, I agree. Ambition, that's the stuff of life. - What is that saying?
The Founder
1m22s
- Even you don't know what it is. - Enlighten me. - It's not just the system, Dick. It's the name. That glorious name, McDonald's. It can be anything you want it to be. It's limitless, it's wide open. It sounds... ...it sounds like... it sounds like America. As compared to "Kroc". What a crock. What a load of crock. Would you eat a place named Kroc's? Kroc's has that blunt Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. Yeah, a guy named McDonald. He's never going to get pushed around in life. - That's clearly not the case. - So, you don't have a check for $1.35 million dollars in your pocket? Bye, Dick. - So if you can't beat 'em, buy 'em. - I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there, I had to have it.
The Founder
1.4s
Look...
The Founder
2.3s
- Fold-a-Nooks.
The Founder
28s
- How's your game, Ray? - Lately? - Non-existent. - I'm no Ben Hogan myself. - No kidding? - Haha, yeah. I did hit a hole-in-one of a sort, recently though. I came across an really, really interesting business opportunity. Really interesting. You boys are gonna want a piece of this. - Here we go again. - What is it this time, Ray? - Restaurant. - New kind of restaurant. - New how? Restaurant filled with milkshakes and Fold-a-Nooks?
The Founder
2s
McDonald's number one.
The Founder
2.6s
Right there on Lee Street.
The Founder
58.8s
Nobody had eight multi-mixers in one business. So I went out there. And I was amazed! They were serving hamburgers for fifteen cents. French fries for ten cents and milkshakes for twenty cents. And basically that was the menu, and I said, that's for me. Now I have ultimatums, you know. ...except that I'd like to be able to say that. I bought the agreement back from them for two million, seven hundred thousand dollars. I got the name, the Golden Arches, basically it was a matter of me working longer and harder than anybody else. I'll take every resource that I have and I'll put it in and I'll go for broke if I believe in it. The only thing I could do besides play the piano, was to talk. What happened to my talk? It's not dog eat dog out there in that competitive world, it gets more like rat eat rat.