Found 251 results
1m12s
Persistence. Nothing in the world can take the place of persistence. Talent won't; nothing is more common than unsuccessful men with talent. Genius won't; unrewarded genius is practically a cliché. Education won't; the world is full of educated fools. Persistence and determination alone are all powerful. Show that you don't have to be defeated by anything. That you can have peace of mind, improved health and a never ceasing flow of energy. If you attempt each and every day to achieve these things, the results will make themselves obvious to you. While it may sound like a magical notion, it is in you to create your own future. The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind. Or as Ralph Waldo Emerson declared, "A man is what he thinks about all day long."
The Founder
50.7s
- Where's the... Where's the front of the apron? - Show me. - All right. Just make sure the windows are big enough so the customers can look into the restaurant. All the way to the kitchen. Doesn't look right. Let me see this. - Ray. - What? - We got a letter from San Bernardino. - Read it to me. - Dear Ray. Thank you for your letter sharing your idea to strike a deal with Coca-Cola to sponsor menu boards at the new Des Plaines location. An intriguing notion, indeed. As you rightly point out, such an arrangement would provide a steady source of revenue to the store at no additional labor cost. - However... - However? However, what? - However, this is a concept that goes beyond our core beliefs. McDonald's was founded with the idea of families and not strict commerce. - Sons of bitches, they don't know what the hell... - And so on and so on...
The Founder
28.6s
It's its own separate company. Which puts it outside your purview. - Anything relating to McDonald's is within our purview. - Let me explain something to you, Dick. You boys have full say over what goes on inside the restaurants. But outside? Above? Below? Your authority stops at the door. And at the floor. All right?
The Founder
55.6s
- Now, I know what you're thinking. How the heck does a 52-year-old, over the hill, milkshake machine salesman, build a fast food empire with 1600 restaurants, in 50 states, five foreign countries, with an annual revenue of in the neighborhood of 700 million dollars? One word, persistence. Nothing in this world can take the place of good ol' persistence. Talent won't... Nothing's more common than unsuccessful men with talent. Genius won't. Unrecognized genius is practically a cliché. Education won't... Why the world is full of educated fools. Persistence and determination alone are all powerful.
The Founder
17.7s
As per the terms of your agreement, while you are entitled to maintain ownership of this location, you no longer have the right to call it McDonald's, McDonald or any such variation so as to confuse or infringe upon the McDonald's trademark which is now the exclusive intellectual property of Mr. Raymond A. Kroc. Thank you, gentlemen.
The Founder
26.2s
It was a typical English-American word, it flowed. McDonald's. I liked the sound of it. It sounded wholesome and it sounded genuine. You know? Ahh, I don't like these umm... gimmick type names, you know? Ahh... burger this and burger that and all that kind of stuff. McDonald's, it's got a nice sounding name.
The Founder
58.8s
Nobody had eight multi-mixers in one business. So I went out there. And I was amazed! They were serving hamburgers for fifteen cents. French fries for ten cents and milkshakes for twenty cents. And basically that was the menu, and I said, that's for me. Now I have ultimatums, you know. ...except that I'd like to be able to say that. I bought the agreement back from them for two million, seven hundred thousand dollars. I got the name, the Golden Arches, basically it was a matter of me working longer and harder than anybody else. I'll take every resource that I have and I'll put it in and I'll go for broke if I believe in it. The only thing I could do besides play the piano, was to talk. What happened to my talk? It's not dog eat dog out there in that competitive world, it gets more like rat eat rat.
The Founder
1m22s
- Even you don't know what it is. - Enlighten me. - It's not just the system, Dick. It's the name. That glorious name, McDonald's. It can be anything you want it to be. It's limitless, it's wide open. It sounds... ...it sounds like... it sounds like America. As compared to "Kroc". What a crock. What a load of crock. Would you eat a place named Kroc's? Kroc's has that blunt Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. Yeah, a guy named McDonald. He's never going to get pushed around in life. - That's clearly not the case. - So, you don't have a check for $1.35 million dollars in your pocket? Bye, Dick. - So if you can't beat 'em, buy 'em. - I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there, I had to have it.
The Founder
1m14s
- Mr. Kroc? Will Davis. - I'd like to do a profile of you pegged to the opening of your hundredth location. - Sure. Call my office. - Sure thing. All right. It's these core principles that enabled me to rise to the top of the heap at a point in life when most men would be thinking about retirement. Why, we appear to have that in common, Governor Reagan. Why, you were what, 55 when you started in politics? It's why you make me look like a spring chicken. Laugh, laugh, laugh. Why look at us, a couple of Illinois boys made good. Only in America. Only in America. Only in America! Now where wa... now where was I? Ah, yes. The beginning. The year was 1954, the place, Des Plaines, Illinois. - Car is out front hon. - Be right down.
The Founder