- I tell him we're closed. - We're closed. - But he looks so cute. Hang on. Hang on. What would you like, Son? - Can I buy a bag of burgers from you? - Three? - Yes, please. And I feel bad, so I fire up the grill and I make him a batch. There you are.
The Founder
10.3s
Total disaster. Now it is towel time. The next day, Dick and I meet up to discuss going back to the old format. And as we're talking there's a knock at the service window.
The Founder
8.4s
Feeding bodies and feeding souls and it ain't just open on Sundays, boys. It's open seven-days a week.
The Founder
50.7s
- Where's the... Where's the front of the apron? - Show me. - All right. Just make sure the windows are big enough so the customers can look into the restaurant. All the way to the kitchen. Doesn't look right. Let me see this. - Ray. - What? - We got a letter from San Bernardino. - Read it to me. - Dear Ray. Thank you for your letter sharing your idea to strike a deal with Coca-Cola to sponsor menu boards at the new Des Plaines location. An intriguing notion, indeed. As you rightly point out, such an arrangement would provide a steady source of revenue to the store at no additional labor cost. - However... - However? However, what? - However, this is a concept that goes beyond our core beliefs. McDonald's was founded with the idea of families and not strict commerce. - Sons of bitches, they don't know what the hell... - And so on and so on...
The Founder
28.6s
It's its own separate company. Which puts it outside your purview. - Anything relating to McDonald's is within our purview. - Let me explain something to you, Dick. You boys have full say over what goes on inside the restaurants. But outside? Above? Below? Your authority stops at the door. And at the floor. All right?
The Founder
2.4s
We could lose everything.
The Founder
2.4s
You think big, don't you Joan?
The Founder
2.2s
- Oh, Ray, good for you.
The Founder
1.4s
...on your throne.
The Founder
1m6s
We'll need backing. I've arranged meetings with investors and financial institutions. We're in the center of the town which is the only over-saturated aspect. We should do well in this area because... Has anyone here ever eaten at a McDonald's? ...Operation growth is going to enable us to expand. Franchise Realty Corporation how may I...? They seem exaggerated but they're fully supported by the numericals. In fact, we erred on the side of caution. - He's being conservative. Mine, based on gut, and my gut tells me those numbers are low. McDonald's is growing quick as a hiccup. - I'm Harry Sonneborn this is... Hurry on over to McDonald's, now serving family communities from coast to coast. You're probably only minutes away from America's favorite restaurant. McDonald's fast service is the perfect answer for parties. Birthday lunches! And family meals anytime. With no fuss or dishes to do. It's America's greatest food value. No wonder you see so many of your neighbors there. If you want home quality cooking without the home work, try McDonald's. Look for the Golden Arches at McDonald's. The closest thing to home.
The Founder
12.8s
- Are you following your eating plan? - Yes. - And you're checking your glucose levels? Are you taking your medication on a consistent basis? - Yes. - Regular walks, 20 minutes a day. - I'm on my feet all day. - Any stress?
As per the terms of your agreement, while you are entitled to maintain ownership of this location, you no longer have the right to call it McDonald's, McDonald or any such variation so as to confuse or infringe upon the McDonald's trademark which is now the exclusive intellectual property of Mr. Raymond A. Kroc. Thank you, gentlemen.
The Founder
26.2s
It was a typical English-American word, it flowed. McDonald's. I liked the sound of it. It sounded wholesome and it sounded genuine. You know? Ahh, I don't like these umm... gimmick type names, you know? Ahh... burger this and burger that and all that kind of stuff. McDonald's, it's got a nice sounding name.