Found 251 results
17.7s
As per the terms of your agreement, while you are entitled to maintain ownership of this location, you no longer have the right to call it McDonald's, McDonald or any such variation so as to confuse or infringe upon the McDonald's trademark which is now the exclusive intellectual property of Mr. Raymond A. Kroc. Thank you, gentlemen.
The Founder
26.2s
It was a typical English-American word, it flowed. McDonald's. I liked the sound of it. It sounded wholesome and it sounded genuine. You know? Ahh, I don't like these umm... gimmick type names, you know? Ahh... burger this and burger that and all that kind of stuff. McDonald's, it's got a nice sounding name.
The Founder
58.8s
Nobody had eight multi-mixers in one business. So I went out there. And I was amazed! They were serving hamburgers for fifteen cents. French fries for ten cents and milkshakes for twenty cents. And basically that was the menu, and I said, that's for me. Now I have ultimatums, you know. ...except that I'd like to be able to say that. I bought the agreement back from them for two million, seven hundred thousand dollars. I got the name, the Golden Arches, basically it was a matter of me working longer and harder than anybody else. I'll take every resource that I have and I'll put it in and I'll go for broke if I believe in it. The only thing I could do besides play the piano, was to talk. What happened to my talk? It's not dog eat dog out there in that competitive world, it gets more like rat eat rat.
The Founder
1m22s
- Even you don't know what it is. - Enlighten me. - It's not just the system, Dick. It's the name. That glorious name, McDonald's. It can be anything you want it to be. It's limitless, it's wide open. It sounds... ...it sounds like... it sounds like America. As compared to "Kroc". What a crock. What a load of crock. Would you eat a place named Kroc's? Kroc's has that blunt Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. Yeah, a guy named McDonald. He's never going to get pushed around in life. - That's clearly not the case. - So, you don't have a check for $1.35 million dollars in your pocket? Bye, Dick. - So if you can't beat 'em, buy 'em. - I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there, I had to have it.
The Founder
1m14s
- Mr. Kroc? Will Davis. - I'd like to do a profile of you pegged to the opening of your hundredth location. - Sure. Call my office. - Sure thing. All right. It's these core principles that enabled me to rise to the top of the heap at a point in life when most men would be thinking about retirement. Why, we appear to have that in common, Governor Reagan. Why, you were what, 55 when you started in politics? It's why you make me look like a spring chicken. Laugh, laugh, laugh. Why look at us, a couple of Illinois boys made good. Only in America. Only in America. Only in America! Now where wa... now where was I? Ah, yes. The beginning. The year was 1954, the place, Des Plaines, Illinois. - Car is out front hon. - Be right down.
The Founder
28s
- How's your game, Ray? - Lately? - Non-existent. - I'm no Ben Hogan myself. - No kidding? - Haha, yeah. I did hit a hole-in-one of a sort, recently though. I came across an really, really interesting business opportunity. Really interesting. You boys are gonna want a piece of this. - Here we go again. - What is it this time, Ray? - Restaurant. - New kind of restaurant. - New how? Restaurant filled with milkshakes and Fold-a-Nooks?
The Founder
21s
- Well, do tell us more. - I will. This is a thing of beauty. Fully automated kitchen. Likes of which I've never seen. It's revolutionary. It's called the Speedee System. The thing I like about this, it's franchisable. The first one is already up and running. Come on over and take a look. Might make you boys a few dollars.
The Founder
16.3s
You don't have to worry about a thing. We're in charge of everything after. And all these franchises look exactly the same. I would have never thought but younger workers are better. They're hustling, they're ambitious. Easy as pie. You just pay the franchise fee, we take care of everything else. I'll tell you the whole thing.
The Founder
18.3s
400 degrees, right? That'a boy, way to work. Nice. Hey, hey, hey. There's one pickle on there. Two pickles on all the buns. Two pickles on all of them. Don't... don't... Look, watch. Flip 'em like that. You already turned them over and press them one time. And that one's too pink. All right. And you...
The Founder