- The fries. - What about them? - They're five percent too crisp.
The Founder
2.2s
- Could his head get any bigger?
The Founder
1.9s
- A man called today.
The Founder
4.2s
- What is it with this guy? - Do it for your country! - What?
The Founder
5.8s
- Ray? - Surprise inspection. - What are you doing here?
The Founder
3.3s
- That's nice. - Yeah, sure is.
The Founder
1.4s
- Home telephone number?
The Founder
11.1s
- Hello, welcome to McDonald's. - Hello there. Pretty soon there's a line around the block. - The word has spread. - And it's off to the races. And we are an overnight sensation 30 years in the making.
The Founder
1.4s
This one's different.
The Founder
7.2s
- Miss? How much longer? - Should be a few more minutes. - You said that 20 minutes ago. - I'm so sorry, we're really busy today.
The Founder
2.4s
- You're the boss.
The Founder
4.3s
So, whaddaya say, Ray?
The Founder
2.8s
As he's walking away from the service window a car pulls up.
The Founder
1.8s
Just be right one time.
The Founder
2s
- Thanks. - Thank you.
The Founder
1m44s
All right. - All right, gentlemen, if you would turn to page four of your contract. That's the first set of signatures to go over. - I just have to ask you one thing. Something I've never understood. - All right. - That day we met, we gave you the tour. - Uh-huh. What about it? - We showed you everything. The whole system, all our secrets. We were an open book. So why didn't you just... - Steal it? Just grab your ideas, run off, start my own business using all those ideas of yours. Would have failed. - How do you know? - Am I the only one who got the kitchen tour? You must've invited lots of people back there. - And? - How many of them succeed? - Lots of people started restaurants. - As big as McDonald's? Of course not. No one ever has and no one ever will. Because they all lack that one thing that makes McDonald's special. - Which is...?