A lot of people are afraid of taking a chance to, you know, reach for greatness.
The Founder
2.6s
- Ray? - Down here!
The Founder
5.2s
You feel good about those pickles! Ketchup! Use your Lazy-Susan.
The Founder
2.8s
As he's walking away from the service window a car pulls up.
The Founder
39.6s
Here you go, gentlemen. Back to work. - Let me explain. It'll be real small, along the bottom. Very discreet. - We're just not comfortable with the notion of turning our menu into an advertisement. - See it's not an ad, it's sponsorship. - It's distasteful. - It's free money! - There are plenty of things we could do to make a quick buck, - that doesn't mean we should. - Loads of restaurants do it! - Well, we don't. - Why not? - Cause I have no interest in indulging in that sort of crass commercialism. It's not McDonald's. - I didn't realize I was partnering with a beatnik. - I'll have you know I'm a card-carrying Republican. - Yeah, well you coulda fooled me. - He hung up again. - He's just... He's just a little excitable, that's all.
The Founder
2.9s
- Remarkable. - Yeah.
The Founder
4.3s
What do you think? - I think I'm drinking a delicious vanilla milkshake.
The Founder
28.6s
It's its own separate company. Which puts it outside your purview. - Anything relating to McDonald's is within our purview. - Let me explain something to you, Dick. You boys have full say over what goes on inside the restaurants. But outside? Above? Below? Your authority stops at the door. And at the floor. All right?
The Founder
50.7s
- Where's the... Where's the front of the apron? - Show me. - All right. Just make sure the windows are big enough so the customers can look into the restaurant. All the way to the kitchen. Doesn't look right. Let me see this. - Ray. - What? - We got a letter from San Bernardino. - Read it to me. - Dear Ray. Thank you for your letter sharing your idea to strike a deal with Coca-Cola to sponsor menu boards at the new Des Plaines location. An intriguing notion, indeed. As you rightly point out, such an arrangement would provide a steady source of revenue to the store at no additional labor cost. - However... - However? However, what? - However, this is a concept that goes beyond our core beliefs. McDonald's was founded with the idea of families and not strict commerce. - Sons of bitches, they don't know what the hell... - And so on and so on...
The Founder
10.3s
Total disaster. Now it is towel time. The next day, Dick and I meet up to discuss going back to the old format. And as we're talking there's a knock at the service window.
The Founder
4.2s
- What is it with this guy? - Do it for your country! - What?
The Founder
46s
- No, they're perfect. - I think we should drop to two minutes, fifty seconds. - Wasn't that what we were at before? - 400, not 375. Higher temp, shorter cook. - I think they're spot on. - Excuse me, may I? None of my beeswax, but I'm with the big fella here. I loved them. Golden brown on the outside. Fluffy white inside. And they're not too oily, salty, crunchy. Who are you? - Oh, this is Ray Kroc. The multi-mixer fella you spoke to. - When do you figure we can expect them? - Umm, sent them blue-label air... - Good-good. - Hey, wait, wait. Wait. Wait a minute. I'm going to take you out to dinner. - You're really not my type. You and your brother. - What for? - This is the most remarkable restaurant I've seen in all my years in the food service industry. And I've seen it all. I wanna hear your story.
The Founder
9.4s
- How the heck did you come up with this? - Oh I didn't. We did. Dick McDonald, my brother. - Hi. I gotta tell you, this is the most... Well, it's nice to meet you.
The Founder
1.4s
- Give it a whack, Jack.
The Founder
1.9s
And then another.
The Founder
1.7s
- Be right.
The Founder
3.4s
Just throw it right there and I'll sweep it up.
The Founder
1m7s
- Don't worry, it moves fast. - Really? Welcome to McDonald's. May I take your order? - Here you go. French Fries? You guys have a great day. Hi, welcome to McDonald's. May I take your order? - Yeah, give me a hamburger, French fries and a Coca-Cola. - That'll be.35 cents, please. - All right. Fifteen cents is your change. Here you are. - What's this? - Your food. - No, no, no. I just ordered. - And now it's here. - You sure? All right. Where are the umm... you know, the silverware and plates and everything? - You just eat it straight out of the wrapper, then you throw it all out. - All right. Really? Okay. Where do I eat it? - In your car. At the park. At home. Wherever you'd like. - Okay. Okay. Okay, thanks.