- Hello, McDonald's. - Hello, good afternoon. May I please speak with the owner. - Which one? - I'm sorry? - Dick or Mac? - Ahh, whichever one's available, I guess. - Order up! I need six fries! - Patties up! - This is Dick. - Hello, Dick, this is Ray Kroc from Prince Castle Sales. The reason I'm calling is someone placed an order... - Yes. Yes, that was me. How soon can you get them out here? - Well, that's actually why I'm phoning now, Dick. I think there might have been some kind of miscommunication... - Freezer! Top shelf! Left side! Sorry. - No problem. My secretary's under the impression that you wanted six? - Yeah, you know, I think that was a mistake. - Well, that's what I figured. I mean, what kind of drive-in can make 30 milkshakes at a time. - Better make it eight. - What's that, Al? - There's a brand new box... - Look, now isn't the best time. - Yeah, I'm sorry. I understand. I'm still a little bit... - You know where to send them? San Bernardino, California. - Yeah. - Corner of 14th and E. - Hold on a minute. To anyone in particular? - Just the store is fine. McDonald's. Okay. Thanks a lot. - Yeah.
The Founder
27.6s
- $12,400. - That's pretty good haul for month one. - Could be bigger. I hate to mix business with pleasure. - I don't. - But my expenses. - What about them? - Well, they're a bit higher than anticipated. One thing in particular, that dang walk-in. That bill is a real whopper. - I know, it's a problem, all that ice cream. - I don't want to overstep my bounds here. But, we may have found a solution. Or Joan did, actually.
The Founder
1.6s
- We already tried.
The Founder
9.4s
- How the heck did you come up with this? - Oh I didn't. We did. Dick McDonald, my brother. - Hi. I gotta tell you, this is the most... Well, it's nice to meet you.
The Founder
2s
- It's a powdered milkshake.
The Founder
4.3s
And one percent of the company's profits in perpetuity.
The Founder
15.7s
- You don't say? - What if I told you there was a way all of your owner-operators can save literally hundreds of dollars a year in electrical costs? And reduce the time that it takes to make a milkshake, by half. - I'll bite.
The Founder
11.1s
- Hello, welcome to McDonald's. - Hello there. Pretty soon there's a line around the block. - The word has spread. - And it's off to the races. And we are an overnight sensation 30 years in the making.
The Founder
1.8s
And then another.
The Founder
48.2s
- Speed, that's the name of the game. The first stop for every McDonald's hamburger is the grill. Manned by two cooks whose sole job is to grill those all-beef beauties to perfection. Meanwhile, as the patty cooks, our dressers get the buns ready. Watch out. Burger crossing. - Burger crossing! - Burger crossing! - Every McDonald's burger has two pickles. A pinch of onions and a precise shot of ketchup and mustard. - Now where'd you get those? - We made them. - Made them! - Yeah, custom built. The whole kitchen is. Next is the finishing station where we put the whole thing together. And... Voila, a fresh delicious burger from grill to counter in 30 seconds.
The Founder
4.7s
- June, grab the ledger, would you? Come on in the office, Harry.
The Founder
9.3s
- Have you been to a McDonald's? Because we've got three right here in the Chicago land area. You should come by and take a look. No, I would love to give you a tour to give you a better sense - of what I'm talking about. - Thank you.
The Founder
2s
- Thanks. - Thank you.
The Founder
11.2s
I can't resist. - So what do you say? We try it out at our place and then if it goes well... - You roll it out nationally. - I could. Yeah. Let me think about it.
The Founder
1m2s
- Oh! Well, look at this... Ray Kroc. - The Multi-Mixer fella. You spoke with my brother, Dick. - I did yeah, yeah. - What are you doing way out here? I'm in Los Angeles, business meetings. I thought I'm in the neighborhood, I should just swing by and say hello. - Well, I'm sure glad you did. - This whole thing. This is some operation. - Care for a little tour? - Of the...? - Yeah. - Yeah, I would. - Well, then finish up, I'll come back for you. - Alrighty. Thanks. May I take your order? Two soft drinks and two fries. Anything else for you, sir?
The Founder
1m44s
All right. - All right, gentlemen, if you would turn to page four of your contract. That's the first set of signatures to go over. - I just have to ask you one thing. Something I've never understood. - All right. - That day we met, we gave you the tour. - Uh-huh. What about it? - We showed you everything. The whole system, all our secrets. We were an open book. So why didn't you just... - Steal it? Just grab your ideas, run off, start my own business using all those ideas of yours. Would have failed. - How do you know? - Am I the only one who got the kitchen tour? You must've invited lots of people back there. - And? - How many of them succeed? - Lots of people started restaurants. - As big as McDonald's? Of course not. No one ever has and no one ever will. Because they all lack that one thing that makes McDonald's special. - Which is...?
The Founder
11.7s
- Thank you. - I eat lunch at your Waukegan location at least twice a week. Always a fantastic crowd. - Your point being... - Mr. Kroc, if you're not making money hand over fist, something is terribly wrong.