- Hello, welcome to McDonald's. - Hello there. Pretty soon there's a line around the block. - The word has spread. - And it's off to the races. And we are an overnight sensation 30 years in the making.
The Founder
1.8s
And then another.
The Founder
48.2s
- Speed, that's the name of the game. The first stop for every McDonald's hamburger is the grill. Manned by two cooks whose sole job is to grill those all-beef beauties to perfection. Meanwhile, as the patty cooks, our dressers get the buns ready. Watch out. Burger crossing. - Burger crossing! - Burger crossing! - Every McDonald's burger has two pickles. A pinch of onions and a precise shot of ketchup and mustard. - Now where'd you get those? - We made them. - Made them! - Yeah, custom built. The whole kitchen is. Next is the finishing station where we put the whole thing together. And... Voila, a fresh delicious burger from grill to counter in 30 seconds.
The Founder
4.7s
- June, grab the ledger, would you? Come on in the office, Harry.
The Founder
9.3s
- Have you been to a McDonald's? Because we've got three right here in the Chicago land area. You should come by and take a look. No, I would love to give you a tour to give you a better sense - of what I'm talking about. - Thank you.
The Founder
2s
- Thanks. - Thank you.
The Founder
11.2s
I can't resist. - So what do you say? We try it out at our place and then if it goes well... - You roll it out nationally. - I could. Yeah. Let me think about it.
The Founder
1m2s
- Oh! Well, look at this... Ray Kroc. - The Multi-Mixer fella. You spoke with my brother, Dick. - I did yeah, yeah. - What are you doing way out here? I'm in Los Angeles, business meetings. I thought I'm in the neighborhood, I should just swing by and say hello. - Well, I'm sure glad you did. - This whole thing. This is some operation. - Care for a little tour? - Of the...? - Yeah. - Yeah, I would. - Well, then finish up, I'll come back for you. - Alrighty. Thanks. May I take your order? Two soft drinks and two fries. Anything else for you, sir?
The Founder
1m44s
All right. - All right, gentlemen, if you would turn to page four of your contract. That's the first set of signatures to go over. - I just have to ask you one thing. Something I've never understood. - All right. - That day we met, we gave you the tour. - Uh-huh. What about it? - We showed you everything. The whole system, all our secrets. We were an open book. So why didn't you just... - Steal it? Just grab your ideas, run off, start my own business using all those ideas of yours. Would have failed. - How do you know? - Am I the only one who got the kitchen tour? You must've invited lots of people back there. - And? - How many of them succeed? - Lots of people started restaurants. - As big as McDonald's? Of course not. No one ever has and no one ever will. Because they all lack that one thing that makes McDonald's special. - Which is...?
The Founder
11.7s
- Thank you. - I eat lunch at your Waukegan location at least twice a week. Always a fantastic crowd. - Your point being... - Mr. Kroc, if you're not making money hand over fist, something is terribly wrong.
The Founder
2.4s
- You're the boss.
The Founder
1m19s
I know what you're thinking. "What the heck do I need a five spindle for, when I barely sell enough milkshakes to justify my single spindle?" Right? Wrong. Are you familiar with the notion of the chicken or the egg, Mr. Griffith? I mention it because, well, I think it applies here. Do you not need the multi-mixer because, well heck, you're not selling enough milkshakes? Or are you not selling enough milkshakes because you don't have a multi-mixer? I firmly believe it's the latter. You see your customer comes in here and he knows if he orders a shake from your establishment, he's in for a terrific wait. He's done it before and he thinks to himself, "Well by-golly, I'm not going to make that mistake again." But if you had the Prince Castle five spindle multi-mixer with patented direct-drive electric motor, we greatly increase your ability to produce delicious, frosty milkshakes fast. Mark my words, dollars to donuts, you'll be selling more of those sons-a-bitches than you can shake a stick at. You increase the supply, and the demand will follow. Increase supply, demand follows. Chicken-egg. Do you follow my logic? I know you do, because you're a bright forward-thinking guy who knows a good idea when he hears one.
The Founder
1.8s
So that's our story.
The Founder
2s
Let's make a deal.
The Founder
3.4s
Just throw it right there and I'll sweep it up.
The Founder
2.1s
Illinois First Federal.
The Founder
5.9s
Here we go. - What is...? - Enjoy. - I ordered the barbeque beef!
The Founder
5.8s
- Ray? - Surprise inspection. - What are you doing here?