Found 251 results
1m51s
- So to summarize... you have a minuscule revenue stream. No cash reserves. And an albatross of a contract that requires you to go through a slow approval process to enact changes if they're approved at all. Which they never are. - Am I missing anything? - That about sums it up. - Tell me about the land. - The... land? - The land, the buildings, how that whole aspect of it works. - Oh, pretty simple really. Franchisee finds a piece of land he likes. Gets a lease, usually 20 years. Takes out a construction loan, throws up a building and off he goes. - So the operator selects the site. - Yeah. - He picks the property? - Right. - You provide the training, the system, the operational know-how, and he's responsible for the rest? - Is there a problem? - A big one. You don't seem to realize what business you're in. You're not in the burger business. You're in the real estate business. You don't build an empire off a 1.4 percent cut of a 15-cent hamburger. You build it by owning the land upon which that burger is cooked. What you ought to be doing is buying up plots of land then turning around and leasing said plots to franchisees who as a condition of their deal, should be permitted to lease from you and you alone. This will provide you with two things. One, a steady, up-front revenue stream. Money flows in before the first stake is in the ground. Two, greater capital for expansion. Which in turn fuels further land acquisition, which in turn fuels further expansion and so on and so on. Land.
The Founder
39.6s
Here you go, gentlemen. Back to work. - Let me explain. It'll be real small, along the bottom. Very discreet. - We're just not comfortable with the notion of turning our menu into an advertisement. - See it's not an ad, it's sponsorship. - It's distasteful. - It's free money! - There are plenty of things we could do to make a quick buck, - that doesn't mean we should. - Loads of restaurants do it! - Well, we don't. - Why not? - Cause I have no interest in indulging in that sort of crass commercialism. It's not McDonald's. - I didn't realize I was partnering with a beatnik. - I'll have you know I'm a card-carrying Republican. - Yeah, well you coulda fooled me. - He hung up again. - He's just... He's just a little excitable, that's all.
The Founder
27.1s
- Let me see. Oh, those. Yeah. That's just my little way of separating us from the rest of the pack. You like 'em? I call them the Golden Arches. - You look familiar. Have we met before? - I don't think so. I think I would have remembered that. Peruse the inside here if you don't mind. - Take a look at the, read that. - Yeah. - The Fold-a-Nook. It's like a Murphy Bed, for your kitchen. Huh?
The Founder
33s
- I don't know. - This is your dream, it's bigger than your dream. Arches. Your arches. Coast to coast. - I can't put you through that again. - I know how bad you want this. And you should have it. - Your diabetes. Last time... - We'll do things differently. Learn from our mistakes. - How so? - Keep a tighter leash on everything. Complete oversight. Every change goes through us. - Who says he's going to listen? - We'll make him listen. We'll draw up a contact. Clear as day, black and white.
The Founder
1m9s
You know I've drove through a lot of towns. A lot of small towns. And they all had two things in common. They had a courthouse and they had a church. On top of the church you got a cross, and on top of the courthouse, they'd have a flag. Flags, crosses. Crosses, flags. Driving around, I just cannot stop thinking about this tremendous restaurant. Now at the risk of sounding blasphemous, forgive me, those arches have a lot in common with those buildings. A building with a cross on top of it. What is that? It's a gathering place where decent wholesome people come together and they share values protected by that American flag. It could be said that beautiful building flanked by those arches signifies more or less the same thing. It doesn't just say delicious hamburgers inside. They signify family. It signifies community. It's a place where American's come together to break bread. I am telling you, McDonald's can be the new American church.
The Founder